We’ve helped hundreds of clients scale traffic and revenue with content.
Here’s the unique approach we developed to create the best content at scale:
Step 1: Planning Predictor
Almost every marketer or anyone who does SEO at one point has usually said either “I can’t find any good writers” or” No one can create content as good as I can” or “This agency/person/freelancer just doesn’t understand our unique point of view or way of doing things.”
And the problem with these statements is they are statements that we tell ourselves to make ourselves feel better like nobody can possibly figure things out.
The reality is that you can and should and do need to figure these things out. And what happens otherwise is you almost give yourself a glass ceiling.
At Codeless, every post we create is rooted in research and strategy, starting with keyword and topic research.
We’ve created a Planning Predictor to ensure that every post we create has the highest chance of generating an ROI faster.
We review:
- The realistic possibility of ranking in the top 3 positions in the SERPs for any given keyword, given your current domain authority and competitors in the market
- If you’re an authoritative expert in the topics in question, including whether you’re already ranking for similar queries
- SERP competitiveness based on average Domain Ranking and the quantity and quality of referring domains
- The customers’ search intent for each keyword and how we can harvest that demand
- Existing content performance, including the potential to refresh and optimize already-published content
Step 2: Optimized Operations
At the end of the day, it all comes back to people and execution.
Good writers make bad editors and awful managers typically.
Good writers thrive on saying the same thing multiple ways and reinventing the wheel each time, whereas editors need the opposite.
You need to thrive on consistency across the board, and you need to make everything sound exactly the same.
We’ve created a systemized approach to content creation to get you both higher quality and quantity, thanks to our optimized operations.
This starts with role specialization. We’ve created an assembly-line workflow that takes content production through the following stages:
- Strategists plan topics, identify keywords, and prioritize content
- Planners create templates, briefs, and writer assignments
- Subject-matter expert writers research, create outlines and write drafts
- Editors assess content for accuracy, quality tone, sources, and style guidelines
- Producers coordinate, manage timelines, and upload content
Every piece of content passes through multiple specialized experts who excel in what they do before it ever reaches you.
Each writer is carefully selected based on their experience, industry knowledge, quality of writing, ability to follow directions, and consistency. Everyone working on your projects— from strategists down to producers— learn about your brand, style requirements, and products.
We work with our clients to define and document their internal standards to mass-produce true-to-your-brand content at scale. You don’t have to debate between high quality or high quantity— we deliver both.
Step 3: Distribution Drivers
A lot of the time, as you try to scale quantity, quality usually drops.
Big sites are not gonna link to you just because you’re nice. If you have something that these high-quality sites don’t, then you can produce tons of links at scale.
The best way to figure out tactics that work in your own space is to reverse engineer how your competitors are acquiring high DR links.
Once the content is created, you can choose our optional link-building service to get an even faster and higher ROI.
Our sister agency, uSERP, will drive high-authority links to your most important content. This increases visibility, site authority, and topic authority— and we can do it at scale with white-hat and effective tactics.
We’ll systemize 2-3 legitimate strategies that align with your custom content strategy to help you build high-DR backlinks.
We use the following strategies:
- Personalized outreach to our list of high-authority site partners
- Searching for unclaimed mentions and requesting a link from the publication
- Sponsored posts or donations with ethical publications
We carefully identify high-value opportunities that will help your Domain Ranking increase in only a few months, setting you up for higher traffic and revenue.
Get Started Today
Unlike many other “SEO agencies” or “content marketing” agencies, we don’t just create keyword lists or blog posts. We take a unique approach to content production that considers your brand’s immediate needs, ranking potential, topic authority, and customer segments to create content that drives real results.
We only work with specialized experts in every role we hire for, ensuring that you’re getting the best work from everyone on our team.
Ready to discuss how we can help you create SERP-topping content at scale? Get in touch here.
FAQs
What are content marketing services?
Content marketing agencies offer services that cover every step from planning to content creation and distribution. For example, it could be creating a content strategy, or delivering finished, SEO-optimized articles for publication.
What does content marketing include?
Content marketing includes all aspects of organic digital marketing, where you attract the audience with valuable content. It includes everything from keyword research and SEO to copywriting, content distribution, audience building, analytics, organic social media, video production, conversion rate optimization, and more.
Why partner with a content marketing agency?
Instead of spending tens of thousands of dollars and months to establish a new team from scratch, you can get access to decades of combined expertise and start working on a content strategy ASAP.
What types of businesses can content marketing help?
Content marketing can help any company, B2B or B2C, regardless of target audience. It helps you attract potential customers naturally, rather than stealing their attention with ads.
How does content marketing help businesses?
Content marketing helps businesses generate more targeted traffic, nurture visitors into leads, and finally, attract more customers. It transforms every stage of the purchasing journey.