Many of us are confused when it comes to content marketing. Almost every individual has their own marketing style and strategies, but there are always a few mistakes that everyone makes. However, most of the time they are overlooked or unnoticed, but they do create an impact. But, there is nothing to frown at, because to every problem there is a solution! And here in this piece of writing, you will witness the common beginner mistakes in content marketing, and how to cope with them!
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TABLE OF CONTENTS
#1 No initial planning or strategy
It is one of the most common problems beginners make in content marketing. Content marketing is always based on the strategy you make, and that’s how it grows. Now if you have not created your initial planning or strategy then it becomes impossible to attain a certain goal. Many of you might think that content marketing is the same as content writing, but it is so not true.
To successfully execute your goal plans it is important to sit down, jot the thoughts, and prepare the strategy which will include who will be your audience, which niche to cover, what is the aim of this marketing, and how long should this strategy go. This is how you are going to ace the content marketing strategy.
#2 Miss the quality of content
Content is the winning sixer for content marketing. If your content is not good enough for your readers, or you have compromised over the quality of your content then winning the market could be difficult. And do you know the quality of your content is directly influenced by the content marketing campaigns?
Protip: if you wish your content to rank higher at SERP make sure you have written unique content, it must be interesting, informative for the audience, and DO NOT compromise on quality.
#3 Not knowing the audience
Yet another one of the biggest mistakes that a beginner makes is not knowing its audience and blindfolded give the campaign. IBM gave a study that almost 63% of the customers do not understand the brand they are following. This happens only because the businesses do not do their proper research of the audience and hit the campaign.
Do your homework properly! Homework includes the proper research of the potential customers, analysis of their needs/wants, and building a buyer persona to ace your content marketing strategy.
#4 Dry content
Certainly, the dry and boring content makes the reader less interested in your content. Visuals such as; gifs, images, videos, stats, or make an infographic, to make content exciting and encourage the reader to read till the end, resulting in a lesser bounce rate. According to the study, “colored visuals increase people’s desire to read content by 80%”
So, make sure you have got variety in your content and compel the reader to stay engaged with your content because ultimately the success of content marketing is based on the quality of your content.
#5 Overlooks social media marketing
The common business owners’ and marketers’ mistakes are that they do not believe that social media marketing is also a part of content marketing, and overlooks it. If your business does not own the official accounts or pages on social media then it is the right time to do, because if not today then never!
Businesses should know that social media marketing is an integral part of content marketing, therefore, do not leave behind the market make sure you have a proper strategy for the social media marketing campaigns.
#6 Inconsistent brand voice
To stand out in the market and to compete with the competitors it is important to build a brand image. However, it is one of the key tools to give your business rapid growth. So, project an image and send it to your audience to make sure that they are known with your brand/business.
Protip: The smart trick is to keep the brand voice consistent and continuous to make sure that each one of your audiences has gone through with your product. Make a roar of your product on all of the official accounts or pages.
#7 Not indulging into the depth of the topic
It is another one of the biggest mistakes that only beginners make but many experienced repeat this mistake too. Do the content producers need to understand that if you would be aware of the depth of the provided topic, how will you ace it? There are certain KPIs and numerous pointers that are needed to build content but at times, in a hurry (or lack of responsibility) many procedures overlook this point and end up ranking lower at SERP.
So, if you wish to master the content marketing strategy then make sure you do not omit this point.
#8 Focusing solely on SEO
It is one of the misconceptions that SEO (solely) will rank up your entire content, as I said it’s a myth, and it is. Because a certain amount of involvement of SEO (Search Engine Optimization) is needed but at the same time your content has to be the best to beat the competitors and that SEO solely cannot do.
SEO can surely provide you with keywords, links, stats, etc. but in the end, if your content is not strong enough, SEO cannot do any wonders. Therefore, avoid focusing entirely on SEO for better content marketing results.
#9 Focusing on the idea of selling
Many large companies or influencers make this mistake and give an impression of SELLING the product, which annoys the audience. Because the user would not appreciate if s/he has to repeatedly see the selling side of your brand. The user likes to see that s/he has been valued by the brand because they are investing their time and as well money. Make sure your content marketing promotional campaigns do not give an entirely selling vibe to the user.
It does not mean that you should stop selling your product or your selling ideas are all going into the trash. The catch here is to be smart with your content and messaging and sell your products underneath. Most importantly, do not upset the user.
#10 Not following the stats
This has been seen numerous times that creators create the content and do not keep the track of their content. They do not check whether their content is targeting the right audience or not, or if they are getting enough traffic, moreover, your targeted persona is near to your goal or not.
Protip: Make a spreadsheet of your content and add up the traffic every Monday. This way you will know where you have to improve and which of the elements is doing well.
#11 High expectations and immediate results
If you are among those who expect high from their content and aim for immediate results, then there is nothing to be dejected about it because you are not the one. And keeping expectations from your content is good but there is a thin line between being strategic and being thirsty. A good content marketer does not aim for immediate results and wait for the right time to view stats.
Do you wish to engage more traffic on your website?
Before wrapping the mistakes list, I have got you a secret solution to engage more traffic on your website. Get a website chatbot, and engage 2x more users! With its page messaging feature you can attract more audience also, the online user feature can help you monitor the users and that too their session time.
There is no harm in making mistakes but repeatedly doing the same can be a serious matter to look on. In a nutshell, if you try to avoid the aforementioned mistakes then nothing can stop you from succeeding in the content marketing campaign.