Trying to stay on top of the ever-evolving changes and trends in digital marketing, is like trying to empty the ocean with a spoon.
A Google search will reveal hundreds of blogs covering the gamut of content marketing – content curation, content statistics, blogging tips, SEO, analytics and content strategy.
To help you stay ahead of the game, we’ve sifted through the ocean of content and picked the best content marketing blogs that are worth your time.
In this article, we present 19 top-rated content marketing blogs that feature truly awesome content.
But first, what are marketing blogs and how can they help with content marketing?
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What is a Content Marketing Blog?
A content marketing blog is a powerful way to attract and engage new audiences.
Three out of four of all websites in the world are blogs or have a blog.
Blogs are super simple to set-up, don’t cost a lot, and they work.
Most top brands have a high-quality blog via which they share information, attract new visitors and keep their community engaged.
You can host different content types on a blog — podcasts, listicles, white papers, infographics, videos, long-form content, slideshows — all catering to the unique needs and demographics of your audience.
Here are a few reasons why blogging should be part of your content strategy
- Blogs can help you boost SEO and help search engines find your brand easily.
- Blogs can be used to grow a community via distribution on social media platforms.
- It can help to drive conversions and sales by educating and informing your target audience.
- It can be used to showcase expertise and position you as an authority in your industry.
Top Content Marketing Blogs
There’s a reason why there’s a blog for every three people in the world.
Marketers who prioritize blogging as part of their content strategy see 13-times the ROI than companies that don’t.
The following blogs have been chosen because they are bursting with fantastic strategies, real-life case studies and relevant examples that you can learn from, and implement in your work.
1. Content Marketing Institute
The CMI blog is arguably one of the most comprehensive resources on all things content marketing.
Founded by Joe Pulizzi, renowned marketing speaker, author and entrepreneur, it features a wealth of compelling content covering everything from content creation and strategy to SEO, social media and growing your audience.
There are useful strategies, industry updates, latest news and trends and evergreen blog content that can increase awareness whether you are a newbie marketer or a marketing expert.
A fantastic resource I like is the How-To Guides which take you through every step of content marketing – from planning and building your content to content distribution and measuring ROI.
Great read: A field guide to the four types of content marketing metrics
2. Quick Sprout
The Quick Sprout blog aims to help businesses grow their online traffic by educating them on different facets of digital marketing.
There are more than 600 guides with practical tips and advice on how to start your own business and grow and optimize your brand.
For instance, one of their guides takes you through the step-by-step process of building a website, including how to find web-host providers, how to blog, how to build an online store and how to make money through your blog.
Content marketing topics featured include SEO, email marketing, copywriting and content optimization.
Great read: Complete Guide to Copywriting
3. Convince and Convert
Centered around key topics in digital marketing such as content strategy, social media, B2B influencer marketing and customer experience, their blog features value-laden articles that are designed to empower and educate.
Founder Jay Baer founder, author and speaker says that the content is for marketing professionals who want to learn about the latest content trends and apply it to their business.
Great read: 101 content ideas to add to your editorial calendar
4. CopyBlogger
CopyBlogger offers bankable advice and guidance for content writers and copywriters who want to excel in content creation.
From the nitty-gritty of the creative process to coming up with new ideas and grammar and writing tips, there are insights and advice aimed at helping content creators wow their audience and take action.
Great read: Content marketing: a modern guide
5. The Content Strategist
Featuring a broad range of content news and analysis, Contently’s blog is a great read for those who want to keep on top of content marketing trends and updates.
Their blog covers categories such as content strategy, storytelling, digital transformation and ROI. Whether you are looking for a quick read or a deep-dive into a particular topic, there’s something for everyone in their insightful blog.
Great read: The 2021 content marketing checklist
6. CoSchedule
With advice and tips for every step of your content production process – from planning creative content to scheduling and distributing content, CoSchedule’s blog has plenty of articles, guides and tips to help you.
I particularly like how their content offers actionable advice in terms of How-To articles such as ‘How to create a PR calendar’ or ‘How to write white papers’.
Some of their blog content also comes with downloadable, ready-to-use templates, which encourages marketers to put learnings to use right away.
Great read: The best way to get organized with a content marketing editorial calendar.
7. CopyHackers
The CopyHackers blog is a definitive one-stop-shop for copywriters who are part of starting or growing their own online business.
There are several insightful articles on copywriting, apart from tutorials, guides, lessons, courses and tools, that aim to train content creators to create compelling copy that makes an impact and drives results.
Don’t miss their growth marketing section which has helpful How-To digital marketing guides, digital tutorial videos and content optimization strategies.
Marketing writers will love their Tutorial Tuesdays section which is a video series that teaches you one useful new technique each week.
Great read: The user-centric delight audit for SaaS
8. Neil Patel
No list of content marketing blogs will be complete without Neil Patel’s wisdom on nearly every aspect of digital marketing.
The digital marketing guru and individual behind well-known names like Kissmetrics and Crazy Egg has millions of blog visitors every month.
His blog includes a variety of how-to articles, long-form content, engaging videos and podcasts on topics including content marketing, conversion rate optimization, paid ads, social media, SEO, email marketing and eCommerce.
Great read: Here’s what to do when your search ranking drops
9. Social Media Examiner
Social Media Examiner is an industry-leading resource for businesses who want to use social media marketing content to increase brand awareness, connect with customers and boost sales.
From expert interviews, analysis, news and viewpoints to how-to articles, tools and actionable tips, these guys know what they’re talking about.
We love their detailed social media guides for businesses featuring platforms such as Facebook, Instagram, YouTube and LinkedIn.
Great read: Instagram Reels – what marketers need to know
10. Duct Tape Marketing
Duct Tape Marketing, which also hosts a top marketing podcast, has a popular blog that offers simple and effective advice for small businesses that are looking to scale.
The digital marketing articles and podcasts are designed to help small businesses grow their brand online. Topics covered include lead generation, mobile SEO, content strategy, advertising, online marketing, and more.
Great read: The ultimate guide to small business keyword research
11. Moz
If you’re looking to ramp up your knowledge of SEO and inbound marketing, the Moz blog is just your ticket.
The digital marketing blog features a ton of research, insights and marketing tips for marketers who want to make an effective content marketing plan. Check out some of the diverse topics covered below:
- Blogging
- Branding
- Design and user experience
- Ecommerce SEO
- Paid search marketing
- Community management
- SEO analytics
- Conversion optimization
- Link building
- Reputation management
Great read: What to do when your content fails
12. Orbit Media
Orbit Media has a solid repository of articles that are centered around content marketing analytics, web design and web development, SEO, social media and digital strategy.
From Google Analytics reporting, SEO and conversion optimization to digital strategy and influencer marketing – there’s plenty of great content to help you nail your marketing campaign.
Great read: 3 real-life B2B marketing strategies driving big results
13. Marketo
The Marketo blog (owned by Adobe) has engaging content marketing articles and resources that can help marketing professionals create and manage a scalable content strategy for their business.
We love their modern marketing series of posts which feature cool articles predicting future trends in content.
Great read: Why content is at the center of the modern customer journey
14. Search Engine Journal
Search Engine Journal is a widely recognized name in digital marketing education. Bookmark this great blog to stay on top of all the latest tips, strategies and updates in content marketing.
They have a great community of experienced content marketers, both external contributors and an in-house team that is focused on empowering and educating readers via trustworthy, well-researched blog content.
Great read: 20 places to share your content
15. Buzzsumo
From influencer marketing and digital PR to video marketing, the Buzzsumo blog is bursting with relevant content that can help you hone your content marketing strategy.
Head to their blog to find new content ideas, craft a winning content strategy or create awesome video content.
Great read: How to use content marketing to increase customer success
16. Marketing Insider Group
The content marketing and development experts at the Marketing Insider Group are focused on helping companies drive leads and increase revenue via compelling content.
Their blog is a great resource if you want to use content to increase web traffic and get people talking about your brand.
Top categories covered include marketing strategy, content and event marketing and employee activation.
Great read: How much should content marketing cost?
17. Buffer
Since 97% of bloggers use social media to distribute and promote content, knowing the ins and outs of social media marketing is essential.
Buffer has great blog content that can educate you on the hottest trends and updates in the world of social media – Facebook, Instagram, Twitter and Pinterest.
They also have a fantastic selection of real-life case studies, guides, playbooks, content creation resources and articles on the latest technology and tools to make your life much easier as a social media content marketer.
Great read: The inside story of Jot Coffee’s social media strategy
18. Wordable
For well-researched content that aims to help marketing professionals create successful content marketing campaigns, the Wordable blog is a smart choice.
We especially like their series of engaging interviews with top content creators on varied topics such as finding a writing niche to content optimization and freelance writing.
There are also curated lists of tools that are super useful for a B2B marketer, including the best content promotion tools and the best email newsletter tools.
19. Codeless
Our blog is on this list because well, we make pretty great blog content.
This isn’t just a plug. Just have a browse and you’ll see that we have actionable, data-backed advice to power through your content marketing efforts.
There are in-depth case studies on content writing services and promoted content lessons as well as handy listicles outlining top digital marketing certifications and podcasts.
Great read: Growth marketing explained: examples and tools to get you started
Conclusion
There are hundreds of content marketing blogs out there that have valuable content, but many don’t convey the knowledge well or lack depth and detail.
The above blogs were curated for you because they’re well researched, engaging and full of practical lessons that you can take away and apply to your content marketing campaign.
This list is by no means complete, but it should give you plenty of information and tools to excel in your content marketing.
