Getting people’s attention (and keeping it) is the most difficult part of marketing.
That’s why companies spend billions on advertising every year.
But people today act differently.
Instead of passively waiting for advertisements, they go actively searching for them online.
They may check Facebook to see what their friends are up to, or Google to look for something specific.
People have a problem. And they want to find a solution for that problem. Even if that means looking for a distraction from work.
So you need to create content that solves your customers problems.
Image courtesy of Eloqua
The most precious commodity today isn’t money… but time. People are more stressed, overworked, and bombarded with demands than ever before.
How are you going to break through the clutter and grab their attention?
Once you have attention, you can begin to build trust. You won’t make a dime without trust.
Content helps bridge that gap. It shows people who you are, what you can do, and what you stand for.
But it’s not that easy.
You can’t just sit down and publish whatever comes to mind. You need a content strategy that supports your business goals and compels people to take action.
And while content is king… most people won’t even get that far.
Your design and format is your blog’s first impression, and it needs to hook readers immediately.
Once they’re hooked, you can build trust and make sales. Savvy content creators produce content for each stage.
So you have one type of content that grabs attention, another that builds trust, and you follow up with content that converts people into buyers.
But how do you measure the results? There’s so many metrics, and too much to track.
Instead of getting overwhelmed, just focus on a few key metrics. Figure out ways to improve those metrics, and watch your blog take off.
- Why Every Company Today is in the Media Business
- 5 Reasons Why Creating Content is Essential
- The Elements Every Piece of Content Has to Have
- How to Suck Readers in and Keep their Eyes Glued to Your Page
- 3 Steps to Prolific Business Blogging
- The 3 Types of Content that Transforms Strangers into Buyers
- 5 Metrics to Measure Your Blogging Success