Content Marketing

Know Your Worth: The Average Content Marketing Salaries

Rebecca Adams
January 18, 2021

Today’s idea of marketing is rapidly changing.

The days of print advertising and billboards are long gone.

Forward-thinking content marketing professionals will be the way of the future and content creation is the gateway.

And the industry knows it. Almost half of B2B marketing specialists expect their content marketing budget to increase in 2020.

That’s where you come in.

Whether you’re fresh out of school, a Marketing Coordinator looking to move to Marketing Manager, or a seasoned Director of Content Marketing — there’s room to grow and a salary to match.

There are many different job titles and content creator job descriptions within the content marketing industry.

Understanding an individual job title and salary range will better equip you to take your place in the content marketing world.

Let’s dive right in and take a look at ten content marketing jobs and Average salaries.

Content Coordinator

A Content Coordinator is a typical starting place within the content marketing industry.

This position is sometimes referred to as a Content Marketing Specialist

The Content Coordinator is responsible for the quality of the company’s website, helping content producers by integrating their work into the site, and coordinating workflow for departments

They also help develop and maintain editorial guidelines with the Marketing Manager.

An associate’s or bachelor’s degree in web design is typically preferred.

Other skills recommended are:

Hard Skills Recommended:

  • Strong knowledge of WordPress and HTML
  • Excellent Writing and Grammar Skills
  • Strong storytelling abilities

Soft Skills Recommended:

  • Ability to multi-task and problem solve
  • Detail-oriented
  • Good at communicating
  • Ability to fine-tune photos and graphic design elements
  • Other soft skills that matter

The average salary for a Content Coordinator is $49,000

Other salaries, by region:

  • New York, NY: $46,980
  • Austin, TX: $48,098
  • Chicago, IL: $43,710
  • Orlando, FL: $36,286
  • Denver, CO: $43,954
  • Los Angeles, CA: $47,078

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Video Content Creator

The Video Content Creator is a newer role in the Content Marketing industry.

Sometimes, this title may be Video Production Manager or Video Content Manager.

The Video Content Creator is responsible for filming/editing digital content, coming up with original video concepts, strategizing content roadmaps, and helping to develop the visual “voice” for a brand.

An associate’s or bachelor’s degree in marketing or communication is typically preferred.

That said, experience and a digital reel can sometimes replace a degree for this position.

Other skills recommended are:

Hard Skills Recommended:

  • Strong knowledge of Adobe Creative Suite
  • Excellent Writing and Grammar Skills
  • Strong storytelling abilities
  • Strong understanding of video and audio recording hardware

Soft Skills Recommended:

  • Ability to multi-task and problem solve
  • Detail-oriented
  • Good at communicating
  • Ability to see the bigger picture and finished product

The average salary for a Video Content Creator is $49,000

Other salaries, by region:

  • New York, NY: $55,207
  • Austin, TX: $48,098
  • Chicago, IL: $45,934
  • Orlando, FL: $45,035
  • Denver, CO: $49,672
  • Los Angeles, CA: $54,625

SEO/SEM Specialist

The Search Engine Optimization (SEO) or Search Engine Marketing (SEM) Specialist is the data manager of the content marketing industry.

Typically more of a “left-brained” individual.

The SEO/SEM Specialist is responsible for analyzing, reviewing, and implementing optimization changes for websites, testing various SEO techniques, and translating data into understandable content.

They also act as a liaison between various departments.

An associate’s or bachelor’s degree in computer science is typically preferred.

Other skills recommended are:

Hard Skills Recommended:

  • Associates Degree or bachelors in computer science
  • Strong knowledge of WordPress, HTML, and CSS
  • Knowledge of keyword research and data mining tools
  • Strong mathematical/scientific abilities

Soft Skills Recommended:

  • Ability to multi-task and problem solve
  • Detail-oriented
  • Good at communicating
  • Comfortable analyzing high volumes of data on a daily basis

The average salary for an SEO/SEM Specialist is $49,000

Other salaries, by region:

  • New York, NY: $56,197
  • Austin, TX: $49,719
  • Chicago, IL: $48,450
  • Orlando, FL: $46,422
  • Denver, CO: $51,339
  • Los Angeles, CA: $53,110

Social Media Manager

The Social Media Manager is the community support within the content marketing industry.

Think of them as the “host” at a restaurant.

The Social Media Manager is responsible for creating engaging content, engaging users via multiple social media sites, researching the target audience, and copy editing content so that it functions on each platform.

They also act as liaison between various departments.

Experience and proven success is typically enough to get you in the door with this position.

Other skills recommended are:

Hard Skills Recommended:

  • Strong knowledge of Social Media platforms such as Twitter, Instagram, Facebook, LinkedIn, Snapchat, TikTok, Tumblr, and more.
  • Understanding of hashtag usage
  • Excellent Writing and Grammar Skills
  • Strong storytelling abilities

Soft Skills Recommended:

  • Ability to multi-task and problem solve
  • Detail-oriented
  • Good at communicating
  • Ability to fine-tune photos and graphic design elements
  • Understanding how to find audience

The average salary for a Social Media Manager is$50,000

Other salaries, by region:

  • New York, NY: $55,871        
  • Austin, TX: $49,154
  • Chicago, IL: $46,832
  • Orlando, FL: $45,324
  • Denver, CO: $52,899
  • Los Angeles, CA: $52,236

Email Marketing Specialist

The Email Marketing Specialist specializes in direct communication.

Think of how many emails you get per day.

It’s the Email Marketing Specialist’s job to make sure you want to read their content.

The Email Marketing Specialist is responsible for creating attention-grabbing campaigns, determining target audiences, and developing personalization strategy.

An associate’s or bachelor’s degree in marketing or communications is typically preferred.

Other skills recommended are:

Hard Skills Recommended:

  • Associates Degree or bachelors in marketing or communications
  • Previous experience with of A/B and multivariate testing
  • Excellent Writing and Grammar Skills
  • Strong storytelling abilities
  • Capacity to use HTML and CSS in email production

Soft Skills Recommended:

  • Ability to multi-task and problem solve
  • Detail-oriented
  • Good at communicating
  • Analytically minded

The average salaryfor an Email Marketing Specialist is $54,000

Other salaries, by region:

  • New York, NY: $60,500
  • Austin, TX: $55,558
  • Chicago, IL: $55,442
  • Orlando, FL: $47,589
  • Denver, CO: $51,493
  • Los Angeles, CA: $58,920

Influencer Marketing Specialist

The Influencer Marketing Specialist specializes in wrangling those special souls — the influencers.

The Influencer Marketing Specialist is responsible for developing creative campaigns alongside influencers, identifying and building relationships with prominent thought leaders, and  researching relevant industry events and audiences.

Keeping abreast of emerging trends, technologies, and personalities is also a key to this position.

Sometimes a bachelor’s degree in marketing is required.

But, having connections and/or an innate ability to network is truly the key to being successful in this position.

Other skills recommended are:

Hard Skills Recommended:

  • In-depth knowledge of social media marketing trends
  • Excellent Writing and Grammar Skills
  • Strong storytelling abilities

Soft Skills Recommended:

  • Ability to multi-task and problem solve
  • Detail-oriented
  • Excellent interpersonal and relationship building skills
  • Networking skills

 The average salary for an Influencer marketing Specialist is $54,000

Other salaries, by region:

  • New York, NY: $60,500
  • Austin, TX: $55,558
  • Chicago, IL: $55,442
  • Orlando, FL: $47,589
  • Denver, CO: $51,493
  • Los Angeles, CA: $58,920

Content Manager

The Content Manager is a pretty self-explanatory position.

The Content Manager is responsible for developing a consistent brand identity, overseeing marketing strategies, and using metric data to create multimedia content.

They also manage the schedule and workload of the content team.

This role typically requires a bachelor’s degree in English, marketing, communications, or journalism.

Other recommended skills are:

Hard Skills Recommended:

  • Strong knowledge of software such as MS Office, WordPress, and HTML scripts.
  • Excellent Writing and Grammar Skills
  • Strong storytelling abilities

Soft Skills Recommended:

  • Ability to multi-task and problem solve
  • Detail-oriented
  • Good at communicating
  • Strong leadership skills

The average salary for a Content Manager is $56,000

Other salaries, by region:

  • New York, NY: $62,353
  • Austin, TX: $53,626
  • Chicago, IL: $51,518
  • Orlando, FL: $47,846
  • Denver, CO: $52,775
  • Los Angeles, CA: $47,839

Web Copywriter

The Web Copywriter takes a lot of words and weaves them into something people want to read.

The Web Copywriter is responsible for developing messaging for various audiences, distilling complex business content into simplified messaging, and collaborating to gather information.

They also must know how to write for different platforms.

These include social media, blogs, white papers, emails, etc.

This role typically requires a bachelor’s degree in marketing, English, communications, or journalism.

Other recommended skills are:

Hard Skills Recommended:

  • Strong knowledge of WordPress and HTML
  • Excellent Writing and Grammar Skills
  • Strong storytelling abilities

Soft Skills Recommended:

  • Ability to multi-task and problem solve
  • Detail-oriented
  • Good at communicating
  • The ability to distinguish between critical message points and secondary information

The average salary for a Web Copywriter is$58,000

Other salaries, by region:

  • New York, NY: $66,284
  • Austin, TX: $57,938
  • Chicago, IL: $57,159
  • Orlando, FL: $42,043
  • Denver, CO: $54,788
  • Los Angeles, CA: $67,670

Content Marketing Director

The Content Marketing Director — like the Content Marketing Manager — is a pretty self-explanatory gig.

The Content Marketing Director is responsible for defining the content roadmap, leading strategic development, creating plans and briefs, and reporting on marketing campaigns.

They’re also the last line of defense when translating the analytical data into compelling messages.

This role typically requires a bachelor’s degree in marketing or business management.

You’ll also see years an average of 3—5 years of previous experience requested.

Other recommended skills are:

Hard Skills Recommended:

  • Management skills
  • Excellent Writing and Grammar Skills
  • Strong storytelling abilities

Soft Skills Recommended:

  • Ability to multi-task and problem solve
  • Detail-oriented
  • Good at communicating
  • Highly collaborative

The average salary for a Content Marketing Director is $95,000

Other salaries, by region:

  • New York, NY: $101,823
  • Austin, TX: $94,264
  • Chicago, IL: $92,981
  • Orlando, FL: $79,102
  • Denver, CO: $86,333
  • Los Angeles, CA: $100,422

Chief Marketing Officer (CMO)

The Content Marketing Officer is the top dog of the content marketing industry.

They have the absolute last word in developing a brand’s content marketing roadmap.

The Content Marketing Director is responsible for setting the overall content marketing goals, setting the marketing budget, and determining KPI’s.

The Content Marketing Officer is a C-suite position who has direct communication with the CEO, CFO, COO, CTO, and all the other C’s and VIP’s in the company.

This role typically requires a bachelor’s or graduate degree in marketing or business management.

You’ll also see years an average of 5 — 10 years of previous experience requested.

Other skills recommended are:

Hard Skills Recommended:

  • In-depth knowledge of big data analysis
  • Hands on experience with CRM and SEO tools like Google Analytics, Google AdWords, HubSpot, WebTrends, SalesForce, etc

Soft Skills Recommended:

  • Ability to multi-task and problem solve
  • Detail-oriented
  • Good at communicating
  • Excellent leadership skills

The average salary for a Chief Marketing Officer is $169,000

Other salaries, by region:

  • New York, NY: $183,948
  • Austin, TX: $160,080
  • Chicago, IL: $186,834
  • Orlando, FL: $149,742
  • Denver, CO:$103,968
  • Los Angeles, CA:$170,093

How to Advance Your Career?

Now you know a smattering of some of the positions and skills needed to work in the content marketing industry.

How do you take this knowledge and use it to move up the ladder?

Some areas to consider are your hard skills vs soft skills

Tips to better your hard skills

  • Take online classes
  • Utilize LinkedIn Learning
  • Better your SEO knowledge by using products like Surfer SEO which helps explain on-page optimization
  • Use a program like Grammarly to help you better your grammar and spelling

Tips to better your soft skills

  • Read up on storytelling techniques
  • Watch TED talks
  • Work on organizational skills

Use your skills in marketing to market yourself.

Conclusion

Hopefully, a key takeaway from this article is the power to take your career into your hands.

Maybe this will be the catalyst for you to show you’re worth that raise.

Equip yourself with knowledge about your competition, your company’s marketing shortcomings, and your solutions.

Tell your own story. Know what you’re worth and what you bring to the table. Let them know why you’re the person to get the job done and your roadmap to get them there.

No matter which direction you want your career to take, there is a job — and a salary — that is the right fit for you.