According to LinkedIn, 80% of LinkedIn members are decision makers in the company.
These are exactly the people you want.
LinkedIn is arguably the best source for inbound leads.
Here are 4 quick ways to start generating inbound leads using LinkedIn.
Image courtesy of Chibi_Bexi_Boo
1. Optimize Your Profile
LinkedIn’s search function is like SEO… 10 years ago.
(That means it’s not very sophisticated).
The more keywords, the better.
Start with your title, functions, and location.
For example, Product Manager
, IT Consultant
, and San Diego Product Manager
would work well.
Just try not to go overboard. You don’t want the keyword use to sound awkward or look spammy.
2. Share with Groups
This is really a two-part step.
First, join a lot of relevant groups.
Instead of 2 or 3, try like 20. This is a great way to interact with others and join ongoing conversations.
Second, share your content with these groups.
When you’re doing content marketing, press that little LinkedIn Share button on your post, and pick which groups you want to share it with.
You’re now exposing your post to hundreds or thousands of people. If they like it, then it will be promoted to a featured story and could receive tons of views and links.
3. Answer Some Questions
LinkedIn’s Q&A is kinda like Yahoo Answers… except it doesn’t suck. 🙂
People ask all types of different questions ranging from the very basic, to real complex problems.
Search for your domain expertise and help out where you can. You want to give the best overall answer and try to establish a rapport with the other person.
If you really want to go over-the-top, then send them a private message after your public answer and tell them you’d love to help them out if they need more information.
Give yourself a goal of answering 1 question (or more) per day. Make it a habit, and you’ll be able to track the effectiveness of your efforts.
4. Perform a Content Strategy on LinkedIn
Publishing value-driven articles and posts establishes you as an industry expert, but engagement is key. Responding to comments and acknowledging shares fosters community and trust. To amplify your reach, utilize LinkedIn’s native video feature, known for its captivating appeal. For marketers, a standout feature is the capability to export data of post likers
and commenters. This not only provides insights into your engaged audience but also aids in crafting tailored strategies. In essence, a well-executed LinkedIn content strategy can significantly boost your professional presence and brand visibility.