As a publisher, getting your content in front of your audience is hard enough, with millions of content published every day.
With that said, you also need to make sure that they interact with your blog posts, videos, and others to achieve your desired results.
Typically, you’ll be forced to spend money to try and make your content more engaging. Solutions range from creating new pages on your site to hiring people to build backlinks and increase its search rankings, among others.
However, what if I tell you that you don’t have to spend as much money to promote your captivating content to people?
In this case, we’ll discuss the best way you can improve your content without breaking the bank.
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Cover related topics about your target keyword
It’s one thing to optimize your content for SEO. It’s easy to make sure that you mention your keywords at the right places in your article—there are many WordPress SEO plugins that can help you in this regard. However, it’s a different task when it comes to hitting on all related topics about your keyword in your articles.
For example, if your keyword is “web hosting,” you need to talk about the following topics:
- Types of web hosting like virtual machines hosting
- Difference between web hosting and game/Minecraft hosting
- How much does hosting a website cost
- What to look for in web hosting
- Fastest web hosting provider
- and more.
We’re barely scratching the surface with the topics above—you can delve deeper into each to find out more subtopics you can discuss.
The point is to create a fleshed-out article that expands on the keyword.
This way, you provide value to your readers, which compels them to read your article from top to bottom!
You can look at Google SERPs to find related search terms and questions in the People Also Ask section.
If you want to streamline your process, using an SEO content editor tool like the one from Website Auditor is the best way to go. It shows you all the related keywords and topics that you must mention and cover in your content.
Add interactive content
Some people don’t just want to read content—they want to get in on the action! In that case, you must use interactive content to help make your readers feel part of the journey.
Quizzes are a perfect example of interactive content. Buzzfeed quizzes continue to be its top and trending content regularly.
The beauty of quizzes is they help reveal something that is of utmost importance to your audience. You can take a cue from sites like Buzzfeed to try and leverage the power of quizzes, surveys, simple polls, calculators, and the like to get the most out of your content.
In your case, you can make fun quizzes that allow you to collect the personal information of the quiz-takers.
These lead generation quizzes go both ways: your audience gets to learn more about themselves or their topic of interest from your quiz, while you get to collect their names and email addresses and send them marketing emails later on.
Promote your content
Sometimes, the reason why your content is underperforming is because nobody knows it exists in the first place.
Maybe your site is brand-new, and you’re just starting out building an audience. Whatever the reason may be, having a promotion strategy in place allows you to expedite the reach and growth of your website.
There are three strategies you can use as the foundation for your marketing strategy.
Social Media Promotions
The key to getting high engagement on social media is to attract your audience as followers. Consider these steps below:
- Whether it is your site or another platform, curate content to answer the needs of your target readers.
- Schedule your content calendar in advance so that your postings calendar remains consistent and you don’t forget to share your updates on time.
- Manage your social media inboxes in a single place so you can easily read and reply to them all.
There are lots of social media management tools to help you accomplish the tasks above. Most of them don’t cost a lot, so you can generate more ROI from your content just by spending an additional few hours a month managing your social media activity.
Email Outreach Strategy
Aside from social media, cold email outreach is another way to attract more eyeballs to your content.
In principle, sending emails to people who haven’t heard about you before is cheeky.
However, when done correctly, you can build brand awareness at an accelerated level.
It’s just a matter of sending them the right email content that will encourage them to open your email and click the link to your blog post.
Also, you don’t have to hire someone to tackle this task. Different email tools help automate the process and allow you to follow up on your prospects.
From there, you can analyze the email engagement rates using the internal email tracking features of these tools. This way, you can examine the behavior of recipients and send more personalized follow-ups.
Via Referral Marketing
Now, if you’re not keen on marketing your content, you should find a way to let someone do it for you. But for them to promote your content, you need to offer something in return to compel them into action. That is the foundational principle of referral marketing.
An example of referral marketing at play was when Fat Stack Blog’s Jon Dykstra promoted his FREE Affiliate Marketing Course via email.
But to get access to his course, you must refer four new subscribers to his list.
This is beneficial for both parties. On the one hand, Jon gets to grow his email list with subscribers interested in building niche sites. On the other, referrers have the reason to bring new subscribers to Jon because they’ll get access to his exclusive course.
If you have unique content that you want more people to know about, you can choose from the different referral marketing tools to get the job done.
Each tool has features and options that can help increase the number of subscribers, boost traffic, and generate sales to your business — just make sure to select the tool that aligns with your business goals.
Upgrading your content marketing with marketing automation
Executing a content marketing strategy in place is difficult without people to help you perform the tasks for you.
While it’s possible to do everything yourself with the different tools in this post, wouldn’t it be much easier if you could delegate the tasks to someone else?
However, you’ll have to find an expert who will get the job done without any fuss.
If you’re looking to up your content marketing game without the need for paying the premium, the next best thing you can do is leverage marketing automation.
In a single software, you can achieve the following:
- Generate leads from your content by embedding forms and publishing landing pages relevant to your site’s theme.
- Nurture your leads by sending them drip campaigns and ad hoc emails related to their interests.
- Determine the performance of your campaigns and find ways to improve them.
- Monitor leads and determine how high or low they are down your sales funnel. Scoring them allows you to create highly targeted campaigns depending on which level they are in your funnel.
Marketing automation is an irreplaceable engagement platform to help build better connections and relationships with your audience.
Most importantly, you don’t have to hire someone to do the tasks for you! Marketing automation tools are powerful enough to help run your strategy on autopilot. This way, you can focus on other things that you love in your business.
Find ways to increase conversions
One of the most unheralded factors of content is its ability to convert readers into subscribers and customers.
This is especially true with online stores — every piece of content plays a role in e-commerce metrics of helping their owners generate more sales and revenue.
Your product descriptions and blog posts should strike a balance between providing information and value to your audience while helping them make a purchasing decision.
Another aspect of your content strategy where the conversion rate is crucial is your ad campaigns. You paid to make sure that your ads show to the right people means that you expect ROI greater than the amount you spent.
How you strategize your ads with their tone, voice, words, and other tactics will dictate their success (or lack thereof).
If something’s off with any of the factors mentioned above, you’re not maximizing your campaigns to their fullest potential!
Thus, you need to harness the power of conversion rate optimization (CRO) in your mix.
The great thing about CRO as an affordable way to increase content engagement is you don’t have to create content from scratch.
The goal of this practice is to identify how you can improve the performance of your existing content. By making the necessary tweaks and changes to the different elements of your articles, you can get more click-throughs, sign-ups, interactive content, and others.
To do this, you must use a CRO tool that will help you answer the following questions:
- Where did at least 50% of visitors stop scrolling on the page before they left?
- How many people are clicking on your CTA buttons or forms?
- Which parts of the page are most of your visitors clicking?
By collecting data to answer these questions using your chosen tool, you can develop insights on which elements to tweak and move within the page or sections to rewrite to improve readability.
For instance, you should consider editing your content using Grammarly or any of its alternatives. This ensures that your post is much easier to read and could help improve its ability to convert.
Also, it’s best to create different variants of the page elements and see which among them convert the most. The same tools should provide you with this option so you can keep scaling the performance of your content.
We’ve covered the most cost-effective ways on how you can make your content even more engaging.
While you may have to spend a certain amount to work the tactics above into your marketing strategy, you could do it yourself to help minimize the costs.
However, you must strike a balance between keeping costs low and getting things done much faster and more efficiently for the best results.
Ultimately, you’ll have to spend a bit of money to get the most out of your content.
In this case, you need to make sure you optimize your site’s earning potential to get back the money you spent, if not more.
It’s just a matter of coming up with a strategy that allows you to squeeze the most out of the audience you attract with your content from the techniques above.