Are you struggling to stay on top of your marketing strategy and sales process? Does it always seem to you that there’s so little time and so much to do.

And you’re not alone. Many marketers struggle with time-consuming tasks that prevent them from focusing on the creative part of work. They want to optimize their sales funnel and get more qualified leads, but building campaigns and customer journeys take too much of their time.

But what if we told you there’s a simple solution?

HubSpot has an easy-to-use marketing automation tool to help you enhance your workflow and build unique email campaigns. The platform goes even beyond personalized emails – it lets you create a truly amazing customer experience for your prospects.

The best thing about HubSpot is that it brings your whole team together – everyone is involved in the process of scaling growth. If you want to learn more, our article will give you a complete guide to how you can use the HubSpot marketing hub to improve your marketing strategy.

What Is HubSpot?

HubSpot is a software used by many businesses that want to automate specific tasks for their marketing, sales, and CRM teams and optimize their processes. It provides a marketing hub where you can use an automated workflow to increase your website traffic and generate and convert more leads. You can also measure your KPIs and access all the analytics in one place.

There’s also the sales hub. There, you can access an advanced CRM platform to automate meeting scheduling, collect essential data about your customers, and complete other sales-related tasks faster.

Why Use HubSpot?

There are numerous benefits to using this platform. HubSpot offers many free tools, to begin with, and their prices can be quite affordable depending on what package you choose. You can easily integrate HubSpot with a social media app, such as Facebook or Twitter, and its integration with Salesforce is also excellent.

HubSpot also offers a service hub for you to communicate with your customers efficiently. You can also use a CMS hub to manage your content and adjust it to your customers’ preferences. The platform is suitable for both inbound and outbound marketing, and it’s more than enough to improve your sales process.

How to Use HubSpot: A Step-by-Step Walkthrough

Having trouble with automating processes in your marketing strategy? No problem. You don’t need to send all those emails manually anymore. Here’s a guide to how to create an email campaign in HubSpot.

Step 1

Log in to your HubSpot account. Think of a goal you want to achieve with the campaign before you start creating the emails. That way, you’ll know how often you want to send them and to whom, and what you want them to look like.

Step 2

Before you start sending emails, you should import all your contacts to your HubSpot database. HubSpot can also store other useful information, such as your contacts’ engagement history.

After you import the contacts, organize the database, and remove any inactive contacts to increase your email deliverability score. Ensure you know whether your contacts were imported, manually entered, or came through a form submission.

Step 3

Don’t forget to segment your contacts because that’s the only way to make sure you’ve sent the right emails to the right people. You can do that by learning where your contacts are in their customer’s journey. You can segment your audience by age, location, app use, subscription level, and other criteria.

Step 4

Personalize the emails by using the data collected by the software or your employees. Make sure the emails target precisely what your customer needs and the challenges they face. Choose the length of the period between two emails to avoid overwhelming your customers with too many emails.

Step 5

Create two versions of your email so you can do A/B testing. That helps you find out what works the best for your audience. You may send yourself a test email to check it out before you send it to your contacts.

HubSpot FAQs

Is HubSpot easy to learn?

Even if you’re a beginner, you’ll become proficient in HubSpot pretty soon. HubSpot itself offers quite a few videos and training for first-time users, whether they’re sales reps, marketers, or work in CRM. Some may call it a steep learning curve, but it doesn’t seem to be an issue with so many tutorials available.

How do I use HubSpot workflows?

A HubSpot workflow is a way to increase your sales by automating this process to take your customers through the sales funnel more efficiently. They can be both internal and external, like assigning tasks to your team members, rotating and nurturing leads, email marketing campaigns, and more.

How do I set up email automation on HubSpot?

You can follow these steps to set up your first email automation:

1. Log in to your HubSpot account and click on Marketing.
2. Select Email, then Create email.
3. Choose Automated from the dialog box and pick a template you’d like to use.
4. Type in a name for this email and select the Create email button.
5. Design your email and when done, choose the audience under Recipients.
6. In the top right corner, select Save for automation.

What are “tasks” in HubSpot?

You can use HubSpot to create tasks as a part of automation. This way, different stages of your customers’ journey can happen without you doing anything manually. You can also create these tasks in sequences, which is suitable for email campaigns. Tasks help you track your to-do list and make sure you don’t miss anything.

How much does HubSpot cost?

It’s good to know that HubSpot offers several free tools, but if you want their paid products, you should check out their available plans. You can pick individual plans, depending on your needs, or you can pay for a bundle and get marketing, sales, and CRM tools all in one. Prices can be anywhere between $45 and $3,200 per month.

Make the Most Out of the Leading Marketing Hub

It’s no wonder HubSpot is one of the most common choices among businesses worldwide. It contains everything you need to take things to the next level and has always been the leading growth platform and an innovator in the marketing field.

With HubSpot, not only will you save time by automating specific processes in your marketing strategy, but you’ll also improve lead generation and overall customer experience. 

All the fantastic features this platform offers ensure that a HubSpot user sees results in no time, both in customer satisfaction and revenue.