Zoho One Marketing: Is It Worth The Investment?

Kevin Kessler
February 17, 2021

Do you find it too time consuming to create personalized emails manually? Do you feel like you’re spending too many hours manually completing tasks that should be done automatically?

You’re not alone. Many marketers and sales teams struggle with finding the right marketing automation software to help them achieve more with less for technical tasks.

Luckily, there are plenty of such platforms on the market, and Zoho is one of them. In fact, it’s one of the best-rated software for all kinds of marketing activities, and then some – you could manage your entire business using Zoho One. 

Marketing your services and products becomes a piece of cake when you create a campaign using Zoho, as it covers all the necessary stages of the customer journey.

This article will help you understand how to use Zoho One to enhance your marketing strategy with automated processes, reach more potential customers, and grow your business faster.

What Is Zoho One Marketing Hub?

Zoho One is a well-known marketing automation platform that helps your business optimize specific procedures for faster growth. It’s practically an all-in-one app since you can use it to manage different social media apps, create campaigns, automate emails, and more.

The Zoho app also makes it easier for your marketing and sales teams to work together. Your marketing team members will use this tool to capture and qualify leads and then pass them to the sales department, where your employees can close the deals. 

Thanks to the features meant for website behavior tracking, you can use Zoho to personalize and optimize the user experience for each of your website visitors.

zoho crm

Why Use Zoho?

Using Zoho can have multiple benefits for your business:

  • The platform is pretty affordable, even if you choose to buy the whole bundle (marketing, CRM, and other business management tools)
  • It has a user-friendly interface, and you’ll learn how to use the platform very soon
  • Zoho covers every channel you might be using in your marketing strategy
  • The tool can be used for the whole lead cycle, especially due to advanced behavioral targeting that helps you personalize the customer experience
  • You’ll know precisely where your leads come from – physical banners, social media platforms, website, or online ads. That’s great for your budget because you’ll know what marketing activities you should invest in the most
  • Zoho also offers workflow and email marketing automation, which will save you time and let you focus on core tasks essential for your business

How to Use Zoho One: A Step-by-Step Walkthrough

Do you wish you could automate marketing activities that are too time consuming? Well, Zoho One may be the right marketing automation software for you. After you create a Zoho account, you’re ready to start collecting leads, which is essential for reaching your goals. You can collect leads in several ways – from an inbound phone call, forms on your website, emails, etc.

Keep reading to learn how to manage your leads with Zoho.

Adding Leads From Phone Calls

You can use your browser to make phone calls to your leads and collect their info. The Zoho CRM will log their detail, and you can even take notes while speaking to the potential customer. If you’re on a call with a new lead, you can access a form to enter their details during the call.

Adding Leads From Email

If you want to save leads from your automated email campaigns via Zoho, the process is straightforward. Click on the person’s name in your inbox, then select View CRM info and enter the necessary details into the corresponding fields. To save contacts from Gmail, you need to install the Zoho Chrome extension. If you use Microsoft Outlook, install the plugin that will capture your leads.

Adding Leads From Website Forms

As you will also use Zoho to drive traffic to your website, you want to create a website form to collect your visitors’ information. Web forms are quickly built into the Zoho app, using drag-and-drop. Make sure to add the Lead Source field so you can see where leads are coming from. When you finish building the form, all you need to do is copy the code snippet in the embed format and add it to your website.

zoho crm 2

Zoho One FAQs

Want to know more about Zoho One marketing hub? Here are a few questions that people also ask about this app.

What is included in Zoho One?

Zoho One contains over 40 online apps that support business growth. They can be used for different marketing activities, accounting, team communication, customer relationship management, and more. The marketing hub includes marketing-related analytics and tools.

How much does Zoho One cost?

There are two Zoho One plans available, and you can select one according to your team’s size. The Standard package is suitable for smaller teams, and it costs only $35 per month. The premium plan is charged at $90 per month, and both packages come with a 15-day free trial.

Is Zoho One an ERP?

Zoho One isn’t technically an ERP, but you can use it to manage many processes within your business. It’s ideal for small and medium enterprises, especially when it comes to finances and accounting management.

What is the difference between Zoho and Zoho One?

Zoho is the name of the company that owns the software. Zoho One is the name of the entire suite that provides several marketing and sales tools that help your business thrive. However, you can also opt for an individual Zoho product instead of purchasing the whole bundle – it all depends on your business needs.

What’s included in Zoho Standard plan?

This plan is ideal for small marketing teams. It provides you with unlimited automated emails, perfect for email marketing campaigns. You also have access to website behavior tracking and complete lead management. SMS marketing and different types of promotions are also included, as well as basic journey templates.

Your Marketing Automation Companion

Zoho One is among the most affordable marketing automation platforms available on the market. Nonetheless, it provides quite a high value for money. It can indeed help you automate your marketing strategy and achieve your business goals more quickly.

It lets you create and track your campaigns’ results and integrate the app with other marketing channels you use to promote your brand. That undoubtedly leads to completing the lead-to-customer journey with success.

This software is a game-changer for numerous businesses out there, so don’t second-guess your decision to try it out – Zoho One can be of great help to you as well.