SEO, content + PR plans & pricing

Our combined SEOcontent production services and digital PR services blend the best of both worlds: best-in-class content + the high-authority backlinks you need to rank at the top of the most competitive SERPs on the Internet.

You’ll get a team of subject-matter experts, writers, strategists, editors, designers, project managers, outreach specialists, and PR managers doing everything from the initial strategy to content creation, optimization, and distribution. A complete content marketing machine at your disposal.

COMBINED STARTUP
$20,000

Premium, long-form content when you’re just starting to grow.

8, 2k-word pieces/month min.

8, editorial mentions/month

Site audit & content-driven SEO strategy

Frase content analysis

Outline & draft reviews

Keyword research

New or existing content updates

SERP analysis

Headline alternatives

Primary research (expert quotes, interviews, etc.)

Secondary research (cited stats, graphs, etc.)

Custom illustration design

Cpy Copy edits

Plagiarism checks

One round of revisions

Outreach management for site + topical relevancy

Outreach minimums of DR 60+, 25k traffic

Monthly reporting & analysis

Quarterly strategy calls

COMBINED SCALE
$30,000

Best-in-class content to double down on inbound growth.

12, 2k-word pieces/month min.

12, editorial mentions/month

Outreach minimums of DR 65+, 50k traffic

Everything in Startup plan, plus:

Two rounds of revision

Writer replacements & rewrites

Monthly status calls

COMBINED AUTHORITY
$40,000

Create, build, and recruit a content marketing machine for you.

15 2k-word pieces/month min.

15 editorial mentions/month

Outreach minimums of DR 70+, 100k traffic

Everything in Startup & Scale plans, plus:

Weekly status calls

Dedicated writer sourcing &amp training

Dedicated editor

Dedicated account manager

STARTUP
SCALE
AUTHORITY
SEO
Keyword research
STARTUP
SCALE
AUTHORITY
Topic ideation
STARTUP
SCALE
AUTHORITY
Frase SERP analysis
STARTUP
SCALE
AUTHORITY
Frase optimization
STARTUP
SCALE
AUTHORITY
Frase site analysis
STARTUP
SCALE
AUTHORITY
Monthly reporting & analysis
STARTUP
SCALE
AUTHORITY
Strategy consulting
STARTUP Quarterly
SCALE Quarterly
AUTHORITY Monthly
Content
Monthly content
STARTUP 8
SCALE 12
AUTHORITY 15
Content word count Average
STARTUP 2,000
SCALE 2,000
AUTHORITY 2,000
Headline alternatives
STARTUP
SCALE
AUTHORITY
Internal & external links
STARTUP
SCALE
AUTHORITY
Recent third-party datapoints
STARTUP
SCALE
AUTHORITY
Automated plagiarism Check
STARTUP
SCALE
AUTHORITY
Manual plagiarism Check
STARTUP
SCALE
AUTHORITY
Copy editing
STARTUP
SCALE
AUTHORITY
Outline reviews
STARTUP
SCALE
AUTHORITY
Expert quotes
STARTUP
SCALE
AUTHORITY
Original, primary research
STARTUP
SCALE
AUTHORITY
Existing content updates
STARTUP
SCALE
AUTHORITY
Media
Original screenshots
STARTUP
SCALE
AUTHORITY
Custom illustrations
STARTUP
SCALE
AUTHORITY
Editorial
Writer type
STARTUP Expert
SCALE Expert
AUTHORITY Expert
Rounds of revisions
STARTUP 1
SCALE 2
AUTHORITY 3
Writer replacement & Rewrites
SCALE
AUTHORITY
New writer sourcing
SCALE
AUTHORITY
Custom writer training Program
AUTHORITY
Digital PR
Editorial mentions/mo
STARTUP 8
SCALE 12
AUTHORITY 15
Outreach minimums
STARTUP DR60+, 25k traffic min
SCALE DR65+, 50k traffic min
AUTHORITY DR70+, 100k traffic min
Outreach management
STARTUP
SCALE
AUTHORITY
Pay for performance
STARTUP
SCALE
AUTHORITY
Keyword + link gap analysis
STARTUP
SCALE
AUTHORITY
On-page / on-site optimization
STARTUP
SCALE
AUTHORITY
Internal linking optimization audit
STARTUP
SCALE
AUTHORITY
Custom dashboard, reporting, and 24/7 Slack support
STARTUP
SCALE
AUTHORITY
Account Management
Project management
STARTUP Our Tool
SCALE Your Tool
AUTHORITY Your Tool
Communication
STARTUP Email, Video
SCALE Email, Slack, Video
AUTHORITY Email, Slack, Video
Status meetings
STARTUP Quarterly
SCALE Monthly
AUTHORITY Weekly
CMS Upload
STARTUP Any CMS
SCALE Any CMS
AUTHORITY Any CMS
Compliance reviews
AUTHORITY
Terms
Minimum term
STARTUP 6 Months
SCALE 6 Months
AUTHORITY 6 Months
Quarterly prepayment discount
STARTUP
SCALE
AUTHORITY
High-volume discount Available
AUTHORITY
Custom Terms
AUTHORITY
Starting monthly price
STARTUP $20,000
SCALE $30,000
AUTHORITY $40,000
Book Call
STARTUP Book Call
SCALE Book Call
AUTHORITY Book Call

SEO + Content FAQs

Can I speak with someone to get more information and ask questions?
Yes, of course! Please schedule a discovery call with our team and we'll be able to answer any questions you might have about how our services work.
How does your process typically work?
During our initial call, we'll identify the type of content you're looking for and provide recommendations. We can also provide a demo of how our services work so you can get a better idea of what the process will look like if you signed up. Then we'll send over a Statement of Work (SOW) for smaller projects, or a Master Services Agreement (MSA) for larger ones. You'll be able to review and electronically sign. We'll then send over a brief intake form and provide details on the invoice timing and project start date. Last but not least, we'll schedule a kick-off call to discuss all of the specific details for this content project.
Can we switch plans from one to another?
Yes, but only within regular intervals. For example, if you're on a 6-month agreement or prepaid quarterly, then you can upgrade or downgrade at the end of that current term.
Can I upgrade or downgrade the amount of content in any given month?
Yes and no. The monthly plan pricing shown here is a minimum. So if "5" was the minimum number of articles for the Startup plan, you could always increase that monthly volume number based on the amount of content you need. If you randomly might need an extra piece or two during the course of a month, we're happy to be flexible as long as we have the writing capacity. After your initial term, you can always bring that number down to our minimum for the next project.
Does each content piece have to be the same exact word count or length?
Nope! For example, if you sign up for 5 articles of 2,000 words (or ~10,000 words in total), we can adjust the length of each piece up or down within that scope — all depending on how you're going to use it and our analysis of your content's competition.
Do I have to sign a long-term contract?
Nope! Our minimum terms are six months because we want to plan ahead for strategy and capacity, but we always include a simple 60-day written cancellation clause. So you're never locked into an agreement if you don’t want to be. We want to work with clients for the long term because they like us and value our work, not because they're stuck in a contract they can't get out of.
What payment terms do you offer?
We can send monthly invoices on the first of each month for the work done during that period, with payment due within 7 business days. We can also send quarterly invoices at the beginning of each quarter. We do not accept Net 30 or similar.
What’s my potential start date?
We typically onboard new clients at the beginning of each month when we have the available capacity. We produce a few hundred pieces each month, so we often have to plan weeks or months in advance (so specific writers can produce a certain amount of content for each client within a given time frame).
What kind of writers do you have?
We have both full-time and contract writers. During our initial calls, we'll review your preferences for both subject expertise and stylistic fit. Then we'll match you with at least one or two of our writers who fit your criteria. We always try to then keep that same writer with each client so they learn your style and preferences over time. Depending on your plan level, if you aren't happy with the initial writer's style, we can replace them with another writer who might be a better fit, as well as rewrite pieces if necessary (though that's extremely rare).

Digital PR FAQs

How does your typical outreach process work?
We don’t believe in “building” links. We don’t guarantee sites and we don’t offer a list of pricing for each site. Why? We’ve spent 10+ years cultivating real relationships with the biggest sites on the internet. We EARN links through unique content marketing and unbeatable pitching.
How does your reporting work?
We set you up in a custom client dashboard to keep you updated on weekly progress, success metrics, and more. All plans have detailed monthly KPI reports and high-volume plans get 24/7 Slack support.
Do you use PBNs or pay for links?
No. Never. These links are wasted time and money, providing no real authority to you. We’re not here to get you crappy links that don’t move the needle. We’re here to create and promote unique content pieces that genuinely improve your traffic, rankings, and sales.
Do I have to sign a long-term contract?
Our minimum terms are six months because we want to plan ahead for strategy and capacity. We want to work with clients for the long term because they like us and value our work, not because they’re stuck in a contract they can’t get out of.