SEO, content + PR plans & pricing
$20,000
-
8, 2k-word pieces/month min.
-
8, editorial mentions/month
-
Site audit & content-driven SEO strategy
-
Frase content analysis
-
Outline & draft reviews
-
Keyword research
-
New or existing content updates
-
SERP analysis
-
Headline alternatives
-
Primary research (expert quotes, interviews, etc.)
-
Secondary research (cited stats, graphs, etc.)
-
Custom illustration design
-
Cpy Copy edits
-
Plagiarism checks
-
One round of revisions
-
Outreach management for site + topical relevancy
-
Outreach minimums of DR 60+, 25k traffic
-
Monthly reporting & analysis
-
Quarterly strategy calls
$30,000
-
12, 2k-word pieces/month min.
-
12, editorial mentions/month
-
Outreach minimums of DR 65+, 50k traffic
-
Two rounds of revision
-
Writer replacements & rewrites
-
Monthly status calls
$40,000
-
15 2k-word pieces/month min.
-
15 editorial mentions/month
-
Outreach minimums of DR 70+, 100k traffic
-
Weekly status calls
-
Dedicated writer sourcing & training
-
Dedicated editor
-
Dedicated account manager
-
Strategy consulting
-
Topic ideation
-
Keyword research
-
Frase SERP analysis
-
Frase optimization
-
Quarterly
-
Quarterly
-
Monthly
SEO
-
Monthly content
-
Content word count average
-
Monthly reporting & analysis
-
Headline alternatives
-
Internal & external links
-
Recent third-party datapoints
-
Automated plagiarism check
-
Manual plagiarism check
-
Copy editing
-
Outline reviews
-
Expert quotes
-
Original, primary research
-
Existing content updates
-
8
-
2,000
-
12
-
2,000
-
15
-
2,000
Content
-
Original screenshots
-
Custom illustrations
Media
-
Writer type
-
Rounds of revisions
-
Writer replacement & rewrites
-
New writer sourcing
-
Custom writer training program
-
Expert
-
1
-
Expert
-
2
-
Expert
-
3
Editorial
-
Editorial mentions/mo
-
Outreach minimums
-
Outreach management
-
Pay for performance
-
Keyword + link gap analysis
-
On-page / on-site optimization
-
Internal linking optimization audit
-
Custom dashboard, reporting, and 24/7 Slack support
-
8
-
DR60+, 25k traffic min
-
12
-
DR65+, 50k traffic min
-
15
-
DR70+, 100k traffic min
Digital PR
-
Project Management
-
Communication
-
Status meetings
-
CMS upload
-
Compliance reviews
-
Our Tool
-
Email, Video
-
Quarterly
-
Any CMS
-
Your Tool
-
Email, Slack, Video
-
Monthly
-
Any CMS
-
Your Tool
-
Email, Slack, Video
-
Weekly
-
Any CMS
Account Management
-
Minimum term
-
Cancellation
-
Prepayment discount (10%)
-
High-volume discount
-
Custom payment terms
-
Starting monthly price
-
6 Months
-
60 Days
-
$20,000
-
6 Months
-
60 Days
-
$30,000
-
6 Months
-
60 Days
-
$40,000
Terms
SEO + Content FAQs
Can I speak with someone to get more information and ask questions?
Yes, of course! Please schedule a discovery call with our team and we'll be able to answer any questions you might have about how our services work.
How does your process typically work?
During our initial call, we'll identify the type of content you're looking for and provide recommendations. We can also provide a demo of how our services work so you can get a better idea of what the process will look like if you signed up. Then we'll send over a Statement of Work (SOW) for smaller projects, or a Master Services Agreement (MSA) for larger ones. You'll be able to review and electronically sign. We'll then send over a brief intake form and provide details on the invoice timing and project start date. Last but not least, we'll schedule a kick-off call to discuss all of the specific details for this content project.
Can we switch plans from one to another?
Yes, but only within regular intervals. For example, if you're on a 6-month agreement or prepaid quarterly, then you can upgrade or downgrade at the end of that current term.
Can I upgrade or downgrade the amount of content in any given month?
Yes and no. The monthly plan pricing shown here is a minimum. So if "5" was the minimum number of articles for the Startup plan, you could always increase that monthly volume number based on the amount of content you need. If you randomly might need an extra piece or two during the course of a month, we're happy to be flexible as long as we have the writing capacity. After your initial term, you can always bring that number down to our minimum for the next project.
Does each content piece have to be the same exact word count or length?
Nope! For example, if you sign up for 5 articles of 2,000 words (or ~10,000 words in total), we can adjust the length of each piece up or down within that scope — all depending on how you're going to use it and our analysis of your content's competition.
Do I have to sign a long-term contract?
Nope! Our minimum terms are six months because we want to plan ahead for strategy and capacity, but we always include a simple 60-day written cancellation clause. So you're never locked into an agreement if you don’t want to be. We want to work with clients for the long term because they like us and value our work, not because they're stuck in a contract they can't get out of.
What payment terms do you offer?
We can send monthly invoices on the first of each month for the work done during that period, with payment due within 7 business days. We can also send quarterly invoices at the beginning of each quarter. We do not accept Net 30 or similar.
What’s my potential start date?
We typically onboard new clients at the beginning of each month when we have the available capacity. We produce a few hundred pieces each month, so we often have to plan weeks or months in advance (so specific writers can produce a certain amount of content for each client within a given time frame).
What kind of writers do you have?
We have both full-time and contract writers. During our initial calls, we'll review your preferences for both subject expertise and stylistic fit. Then we'll match you with at least one or two of our writers who fit your criteria. We always try to then keep that same writer with each client so they learn your style and preferences over time. Depending on your plan level, if you aren't happy with the initial writer's style, we can replace them with another writer who might be a better fit, as well as rewrite pieces if necessary (though that's extremely rare).
Digital PR FAQs
How does your typical outreach process work?
We don’t believe in “building” links. We don’t guarantee sites and we don’t offer a list of pricing for each site. Why? We’ve spent 10+ years cultivating real relationships with the biggest sites on the internet. We EARN links through unique content marketing and unbeatable pitching.
How does your reporting work?
We set you up in a custom client dashboard to keep you updated on weekly progress, success metrics, and more. All plans have detailed monthly KPI reports and high-volume plans get 24/7 Slack support.
Do you use PBNs or pay for links?
No. Never. These links are wasted time and money, providing no real authority to you. We’re not here to get you crappy links that don’t move the needle. We’re here to create and promote unique content pieces that genuinely improve your traffic, rankings, and sales.
Do I have to sign a long-term contract?
Our minimum terms are six months because we want to plan ahead for strategy and capacity. We want to work with clients for the long term because they like us and value our work, not because they’re stuck in a contract they can’t get out of.