We help strategize, create, and rank content at scale.
1 Content Strategy & Production
Our flagship content production services are long-form, in-depth content pieces created with a team of subject-matter experts, writers, strategists, editors, designers, videographers, and project managers. You get a full team on each plan that can help you create a content marketing machine from scratch, or augment your current team to help scale and dominate your space.
Plans & pricing start at $7,500/month, with a 6-month minimum term, and 30-day written cancellation.
✓ Quarterly content strategies
✓ Current site and content audit
✓ Current content to revamp
✓ Keyword research & new topic identification
✓ Content brief creation
✓ Outline and draft reviews
✓ Multiple subject-matter expert writers
✓ Senior editing for accuracy and style
✓ Copy editing and plagiarism checks
✓ Custom illustrations and screenshots for each content piece
✓ Content upload into your CMS
✓ Formatting of content based on your publishing criteria
✓ On-page optimization, including alt text, image compression, and more
✓ Image compression and edits if desired
✓ Ongoing performance reporting
2 Content + Digital PR
Our content + digital PR services are a combination of our standard content production services, combined with best-in-class editorial mentions with our sister company, uSERP. So not only will we take care of all the content creation and production, we’ll also do all of the distribution, too, making sure that each content piece is properly optimized with enough link bait that we know huge sites in your space will love.
Plans & pricing start at $12,500/month, with a 6-month minimum term, and 30-day written cancellation.
1. Content production
✓ Strategy, including keyword research and content briefs
✓ Subject-matter experts doing the writing
✓ Outline and draft reviews, senior editing, copy editing & plagiarism
✓ Custom illustrations and original screenshots
✓ Upload, format, and optimize in your CMS
2. PR planning
✓ Research and pitching for topically-relevant sites
✓ Minimum Ahrefs Domain Rating of 60+
✓ Minimum site traffic 5k+ and way, way higher
✓ New content pitches and insertions
✓ Brand new sites and targets each month
3. Outreach management
✓ Author bylines, verticals, and domains varied link profile health
✓ Branded bylines under your company, too
✓ Only pay for performance (if anything is removed, it’s on us)
✓ Only natural, high-DR editorial or company sites (no random, low-quality tactics)
✓ Monthly strategy calls and reporting to update content targets
3 Customer Success Videos
Embed customer success videos into your onboarding sequence, in-app modals, and tooltips. Answer recurring customer support questions. Turn cold website traffic into free trials. Describe benefits & end results customers get from your product. Review products or rank organically in blended SERPs. Walk customers through integrations with other platforms. And announce new features or launches.
Plans & pricing start at $7,500/package.
Embed them in your in-app onboarding flow, tooltips and modals to show, rather than tell, users how to do a critical step during onboarding.
✓ Improves activation rate
✓ Adds personality and a human touch to onboarding (first impressions are important)
✓ Can be repurposed across all onboarding touch-points - email, in-app and webinars
Turn leads into customers with product demo and features videos. You can embed these on your features landing pages, send them in marketing emails, send directly to leads and promote them with ads.
✓ Show your leads what value your product can bring. Words alone won't do it justice.
✓ Stand out from competitors with video - adds a human touch and shows personality.
Speak directly to your target audience with a video that addresses their specific needs. Describe the benefits they will specifically get from your product and walk them through the key features they care about.
✓ Great for targeted marketing effort to specific audiences
✓ Engaging creative to use for social media ads on Facebook, Twitter, Instagram and LinkedIn
✓ Add a human touch to your marketing and sales process
Getting the same questions over and over again? You should probably cover this topic in a tutorial video!
✓ Most customers prefer self-service. Give them that option and help them solve their problem fast with an easy-to-follow tutorial video.
✓ Friction is a killer for conversion rates. While your new users are onboarding in a free trial, you want them to stay on your site and get value as fast as possible. If they are stuck and exit off, they may never come back and their trial will expire.
✓ Give your support team a list of videos to send customers when answering frequently asked questions. This will speed up their response time and give customers value right away.
Does your product integrate with other tools? Create a tutorial video showing users how to set up the integration and give them tips on how to make the most of the connection.
✓ Encourage users to integrate with other tools to make your product an indispensable part of their workflow (this will reduce churn and increase daily/monthly active users)
✓ Strengthen the relationship with your partners by helping them improve product adoption
Product announcement videos are great for building hype pre-launch or on launch day.
✓ Show your existing customers the value of the new feature and how to best use it
✓ Great for sales too! If you had some leads on the fence because of a missing feature, now’s the time to send them these videos to show, rather than tell them the value your product will deliver.
Build a video course and/or certification program teaching your customers how to level-up in your niche.
Educate your customers and prospective customers with helpful videos that answer their questions, and help them realize the value of your product.
✓ Help your customers improve and see value in your product
✓ Incentivize learning and product adoption with a gamified experience or certification
✓ Double-rank for keywords on both Google and YouTube (the 2nd largest search engine)
✓ Improve SEO ranking factors, like dwell time and rich media, by embedding videos on your site
Typical deliverable examples for the visual learners.
Align content structure and format with what’s already performing well in the SERPs.
Don’t guess, test. Get multiple headline variations to see which performs best.
Each piece of content goes through MarketMuse, an AI-based tool that predicts search intent, to make sure we’re referencing related topics to help you rank better.
Talking head and feature walk-throughs branded with your demographics, colors, and fonts.
We'll help create & produce "linkable assets" that make it significantly easier to drive natural, editorial links.
Show, Don’t Tell
Don’t talk about topics, actually show concrete examples that will resonate with readers.
Create and reinforce site architecture with internal links to pillar pages and related content.
External Links & Quotes
Boost credibility by featuring expert sources that substantiate the main points you’re trying to make.
Walk readers through real-life examples in your tool or in other popular platforms.
We work with designers — yes, designers — to create branded visuals for each piece of content.
Someone with actual boots-on-the-ground experience reviews content accuracy and quality before it gets to you.
Our team goes through the content to catch every last grammatical or spelling mistake.
Both automated and manual plagiarism checks to make sure phrasing isn’t too similar to existing content.
Calls to Action
Do you have a specific lead gen offer or content upgrade for this piece? If so, we can design custom CTAs to promote those offerings for each piece of content.
Boil down your long-form content into a few actionable takeaways and offer the PDF in exchange for new email addresses.