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Expand Top-of-the-Funnel Reach

We’ve been working with Kinsta for over five years, publishing in-depth (3,000+ word) guides on top-of-the-funnel marketing topics to help them reach new audiences.

#1

Ranking for "video sharing platforms"

531

Referring domains across 4 posts

5,621

Organic keywords across 4 posts

Background

Kinsta is a managed WordPress hosting company. Users of the platform include General Electric, Ricoh, Credo, and many more. 

As Kinsta’s product evolved to reach a mass market, Brian Jackson, Kinsta’s former CMO at the time, wanted to expand their brand’s visibility and reach into new top-of-the-funnel topics that weren’t just dry and technical, WordPress-specific posts.

His main priority was to reach new audiences but still retain the same in-depth, insightful content that Kinsta was known for.

That’s where we came in and help contribute to a massive flywheel of growth over just a few years.

Our Involvement

Codeless slotted in seamlessly with Kinsta’s existing Trello-based content marketing workflow. We’ve been producing multiple long-form posts each month, often over 3,000+ words each. 

Our main priority was to create amazing content that people want to naturally share. To do that, we use SEO tools like Ahrefs and Frase to target search intent and deliver exactly what people are already searching for.

We also identified keyword terms Kinsta’s competitors were ranking for and keywords terms that opened up new topics to match search intent. 

“Good quality content is just hard to find these days, and that’s a fact. Having published on some of the biggest sites in the industry, Codeless’ team knows exactly what does and doesn’t work. Save yourself time and get content that actually works!”

Brian Jackson, Co-Founder, forgemedia (previous: CMO, Kinsta)

Examples

Over the years, we’ve helped Kinsta publish articles that rank quickly, generate backlinks serendipitous, and increase awareness by often introducing visitors to Kinsta for the first time.

The Beginner’s Guide to Responsive Website Design

  • 700 backlinks
  • 210 referring domains
  • 1,700 organic keywords 

10 Best Video Hosting Solutions to Consider in 2023

  • Ranking #1 for “video sharing platforms” (search volume: 1,200) 
  • 175 referring domains
  • 2,200 organic keywords

30+ Best Web Safe Fonts for Your Next Design in 2023

  • 303 backlinks
  • 121 referring domains
  • 1,443 organic keywords

What Is Google Cache? Everything Website Owners Need to Know

  • Ranking 1st page for “google cache” (search volume: 6,100)
  • 25 referring domains
  • 278 organic keywords

Get long-term ROI.

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