We work with a full range of clients. 

Plenty come to us looking to get started with content marketing (or to get serious about it) for the first time. Others have been making an effort but struggling to get results, and need the critical strategy and optimization services we offer. And some just want an incredible volume of work without sacrificing quality, which only a skilled agency can help with. 

Some clients, of course, don’t fit into any of the above boxes. Matomo was one of them.

Matomo is a well-established brand that has over a million users across the globe. And when they came to Codeless, they had plenty of content ranking on the first page of Google, and even in the top three  positions, but they knew they wanted to increase their topical authority on three critical topics, and they wanted to increase keyword visibility overall.

In under 6 months, we helped Matomo increase key pages to the top three rankings, and they now rank for over 7,000 new keywords.

The client 

Matomo Analytics is a Google Analytics alternative that prioritizes data security. They seek to protect both your website’s data and protect your customers’ privacy, giving you 100% data ownership. 

Matomo is used by over 1 million websites across the world, and is a leading global web analytics solution partially thanks to facilitating data tracking while upholding different international privacy laws. 

The challenge 

Matomo’s brand and website are both well-established, as it’s a popular tool in over 190 different countries with over 1 million customers. Their name-brand recognition is already there, which is something many of our clients in the SaaS industry struggle with.

Their goal, however, was to rank for more keywords and to rank higher for the keywords they were already using. And even though they were established, their Domain Rating was relatively low, scoring only 31 out of 10. 

The low domain authority was largely what presented the most significant challenge, since they wanted to focus on big, competitive topics surrounding GDPR, Google Analytics alternatives, and web analytics overall.

It’s worth noting that Matomo already had some existing content. They were already ranking for over 1,000 keywords on page 1 of Google when we started working together in July of 2023, and had 300 keywords in the top 3 results. They wanted to increase that success, raising their coverage of the high-value topics discussed above. And while plenty of their content was doing well, we did note a few changes that could help key articles rank better. 

The solution 

Matomo was already doing a lot of things right, which is always exciting to see. It means we can focus on high-level efforts to help the client keep getting those results and expanding on them.

So, as we always do, we created a custom approach to help Matomo create more high-ranking content to generate topical authority. 

1. We audited Matomo’s content and SEO efforts 

Our process at Codeless always starts with an in-depth review of each clients’ existing content, website, and SEO efforts.

We comb through existing content to look at performance on a granular level, asking questions like the following:

• What are pillar topics ranking for?
• How many keywords are ranking well?
• Are individual posts well-optimized and aligning with search intent? 
• How does the content stack up against the competition?

We’ll do a manual review and use tools like Frase to look for any opportunities to improve keyword and SEO optimization, content gaps, and even technical details like internal linking structures.

Once we did this for Matomo, we saw how well much of their existing content was performing. We identified a few opportunities to improve a subset of that content, and also knew that new content for the client was going to be a priority. 

After discussing with Matomo, it was decided that we’d create a combination of new content and optimized content from their existing library. So far, 90% of the content has been new, and 10% have been post updates. 

2. We chose target topics 

We knew that the biggest topics that Matomo wanted to focus on were Privacy and Web Analytics. And those are big topics. 

So, we started by looking at what content Matomo already had and what they were ranking for. We looked for content gaps, or places where there was room to add detailed posts to improve overall topical authority. In the process, we saw some posts that needed to be optimized.

3. We started optimizing content 

When optimizing content, we use a combination of strategies and tools to ensure that we’re not only delivering great blog posts and resources, but content that’s better than what’s already been published. 

Particularly in a space as competitive and technical as privacy and web analytics, this is critical.

We identified some content that fell into two categories:

• Content that was already ranking well but that we wanted to boost to the top three positions in the SERPs.
• Content that wasn’t ranking as well as it could that we wanted to get on the first page of the SERPs and with more keyword visibility. 

4. We started creating content ASAP 

We love content strategy, but there’s perhaps nothing we love more than executing that strategy here at Codeless.

We only work with editors and writers with strong technical experience writing about your industry and for similar audiences. They already have a strong working knowledge of the topics at hand, so they’ll be able to write more authoritative articles.

Each writer receives an editor-assigned brief, which details everything from brand style guides and word count to the actual outline of the post itself. Our experienced editors review each submitted article line-by-line to ensure that each piece is fact-checked, optimized, and aligned with brand preferences. 

We started working with Matomo in July, and there are now 22 pieces live on their site thanks to our systemized process. 

The results 

The results we’re looking at today span from our time working with Matomo in July through the end of December 2023. During that time, 22 pieces are now live that Codeless was responsible for creating. 

And here are the most notable results:

	August 10	December 7	Difference	Evolution %
# of  keywords on page 1	1356	1466	+110	+8%
# of keywords in the top 3 results	352	364	+12	+3%
Total # of keywords Matomo ranks for	45329	52670	+7341	+16%

Our optimization and content creation efforts were both effective, increasing the number of top 3 results by 12 and the number of keywords showing up on page one by 110 new keywords. The total number of new keywords ranked for increased by 16% alone. 

This growth in keyword diversity is significant, because it increases Matomo’s visibility in the search engine results pages. They’re now ranking higher for more keywords, boosting potential touchpoints. 

This shows the number of organic keywords Matomo was ranking for by August 10th: 

And this graphic demonstrates the growth by December 7th: 

Final thoughts 

If you’re already doing fairly well with your content marketing, you may be tempted to plug along with your existing strategy. And fair enough— working with an agency can be an investment. 

That said, Matomo was already doing well before they came to work with us, and we were able to use a combination of strategic SEO optimizations and new content production to help them take those results to the next level of success. 

So it doesn’t matter where you’re at now— whether you’re just starting out or already ranking for some high-value keywords in the SERPs. We can look at where you are and help you get where you want to go.

Ready to scale up your content production— and results? Book your free call with Codeless today.