Background

Podia is a tool that helps creators sell online courses, downloads, and subscriptions. Some of their users are No-Code MVP, Marketing for Developers, 8-Week Beta Program, and more. 

Len Markidan, Chief Marketing Officer, joined the team in 2018. He was looking to develop Podia’s content marketing strategy from the ground up. He went from zero to 7 team members in a few short months. 

He knew to succeed he needed to take the growth to another level. So, he partnered with Codeless to deliver and create high-quality content that drove SEO value while moving the needle. 

In a little over a year, Codeless helped to establish a content marketing machine that has helped them scale traffic by an order of magnitude over the past three years.

Our Involvement

It’s difficult to build content marketing that actually works. The main thing usually lacking from other content marketing agencies is strategy. 

At Codeless, our editorial strategy is centered around SEO. Our goal with Podia was to turn strategies into customers. We needed to increase brand awareness, improve rankings, and create high-quality content that makes you want to link to it. 

To achieve that goal, we focused on educational blog posts to teach people the why and how of launching a successful online course or digital download. 

During our content creation process, we focused on identifying trends and patterns in the SERPs to make sure our content was relevant whenever topics popped up. 

Results

Our blog posts for Podia are ranking in their top 10 pages that drive organic traffic to their website. In just 5 blog posts, we were able to generate 45 referring domains with 92 backlinks. 

With Len at the helm and with help from Codeless, Podia reached $500k+ MRR by the end of 2018.

Here are some of the highlights: 

• Position #1 for “membership websites” 
• Backlinks with quality domain rating like Convert Kit, Super User, Moosend, MeetEdgar
• This post is in the top 5 pages that are driving organic traffic to Podia

Examples

How to Create a Membership Website

• 68 backlinks 
• 29 referring domains – ConvertKit, SuperUser, Moosend
• 152 keywords 
• 268 organic traffic

How to Get Started with Creating and Selling Online Courses

• 16 backlinks
• 10 referring domains