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The Content Grid v2 (Infographic)

Brad Smith
August 26, 2011

This infographic is brilliant.

Sometimes, infographic’s are like the pretty girl in high school.

Fun to look at… but not much substance.

But this one is different. It actually says something.

The Content Grid combines what type of content you should create and distribute based on the customer’s position in your sales cycle. It even tells you what distribution channels to use!

Oh, and did I mention it also provides Key Performance Indicators (KPIs) to track for each stage as well?

Marketing Takeaway

Essentially, you should be:
– Creating content for users
– Based on where they are in your sales cycle
– And you should measure your progress
– So you can convert customers from one stage to the next

Let this infographic serve as a great guide so you can outline your own content marketing goals and strategy.