This week’s Top 5 includes SEO copywriting, mastering LinkedIn marketing, and how lead generation is changing.
Image courtesy of rustman
Learning SEO is hard because there’s so many different elements to consider.
But there are some easy wins that will help you a lot in a short amount of time.
SEO copywriting is one of those essential skills.
Writing isn’t something that comes naturally to a lot of people. But it’s at the heart of content marketing.
And offering a free guide is a great lead generation tactic.
LinkedIn is one of the most powerful social media networks in your arsenal.
It can give you unprecedented access to other people, and can help you grow your business.
These 7 tactics will help you completely optimize your LinkedIn profile and grow your presence.
Traditional lead generation consists of advertising, public relations and referrals.
But that may be evolving. Consider this quote from Duct Tape Marketing:
While I still contend that advertising is a primary lead driver when employed correctly, I further believe that SEO, or the ability to be found, and social media, or the ability to create direct engagement, have become primary lead drivers and must be included in any discussion concerned with rounding out the new lead generation trio.
One of the most frequent SEO questions is about URL structures.
A lot of URLs are illegible and terrible for both users and SEO.
But the problem is that if you have an established site, changing your existing URLs will kill all of your link juice.