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Feeling a pull to add AI SEO to your focus for 2025?
Good. You’re going to need it.
AI is quickly changing how people search and find information online. Traditional SEO still matters, but it’s no longer enough on its own. Now, brands have to show up where AI assistants like ChatGPT, Claude, and Perplexity pull answers, too.
And that means a new kind of SEO … AI SEO.
Let’s take a closer look at why generative engine optimization (GEO) is essential going forward and how an AI SEO agency could help. We’ll also walk you through the top agencies in the game, because partnering with the right one is how your brand stays visible in AI-driven searches.
Highlights
- Key must-haves when choosing an AI SEO agency include: Proven AI workflows, transparent reporting, and a blend of content, technical SEO, and link building.
- Top benefits of hiring an AI SEO agency include improved brand visibility, accurate AI representation, and future-proof strategies.
- GEO differs from traditional SEO by focusing on AI-generated answers instead of just classic search rankings.
- AI SEO agencies optimize your presence for AI-driven search tools like ChatGPT, Claude, and Perplexity.
- Generative engine optimization (GEO) is essential for getting cited and recommended by AI virtual assistants.
What’s an AI SEO agency?
An AI SEO agency is a team of experts that helps your brand get found by AI-powered search engines and virtual assistants.
They combine traditional SEO with advanced strategies tailored for large language models (LLMs) and generative AI platforms. This is also called Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO). We’ll be using the term “GEO” a lot in this guide, btw.
Here’s a quick overview of traditional SEO versus GEO:
Top benefits of using an AI SEO agency
If search is part of your marketing strategy, GEO has to be a top priority. Research from Wordstream shows traffic from ChatGPT and Perplexity has increased by a whopping 44% and 71% respectively. These answer engines are set to become the top sources of non-Google web traffic.
But if you don’t have GEO expertise and a scrappy team who can help you, it’s going to be next to impossible to rank for AI search queries. (Unless you just get lucky.)
Some of the benefits of hiring a trusted AI SEO agency include:
- Boosting your visibility in AI-generated search results and virtual assistant answers.
- Accessing specialized AI content strategies and technical SEO optimizations.
- Future-proofing your SEO with cutting-edge AI knowledge and workflows.
- Gaining a competitive edge as AI search reshapes user behavior.
- Ensuring your brand is accurately represented in AI responses.
- Getting detailed AI performance tracking and real-time insights.
- Aligning AI SEO efforts with your overall organic growth goals.
5 Must-haves when looking for an AI SEO agency
Before hiring an agency for GEO services, make sure they have these five must-haves:
- A human review process that ensures EEAT (expertise, authoritativeness, trustworthiness).
- A proven track record with measurable results in AI and traditional SEO channels.
- Expertise in content marketing, technical SEO, and link building tailored to AI search.
- Proprietary AI workflows designed for generative search optimization.
- Transparent, easy-to-understand reporting on AI search performance.
uSERP has all five of these, btw. 😉
5 Best AI SEO agencies to consider in 2025
We’ve made the hunt for an AI SEO agency easier with these top five options to consider:
1. uSERP
If you’re looking for the best AI SEO agency in 2025, look no further than uSERP.
We’re not riding the AI wave. We’re leading it. From day one, we’ve built proprietary workflows that amplify what matters most in SEO: Topical authority, entity-driven optimization, and results that compound over time.
We were also among the first to specialize in LLM optimization. We’ve helped brands get featured in traditional SERPs and in AI-generated responses across tools like ChatGPT, Claude, Grok, and Gemini.
Our AI SEO approach even landed uSERP as the top agency recommendation in Perplexity AI, Claude, Gemini, and ChatGPT responses.
Who we are
uSERP is an ROI-driven SEO and authority-building agency trusted by 525+ clients across nearly every industry. Including brands like monday.com, ActiveCampaign, and Freshworks.
We help drive organic growth through high-authority backlinks, AI search optimization, and SEO strategies. Return on investment is our top priority, and we’ll regularly show you the analytics to prove it.
What makes uSERP the best AI SEO agency in 2025?
Our SEO content team has been deep in the LLM game since the start.
Here’s what makes us stand out:
AEO-Focused Links: Links That LLMs Trust
We study what language models like ChatGPT and Perplexity cite and then place your brand in those same sources. You’ll get your brand mentioned or recommended in AI-generated answers AND show up in Google search results.
AI SEO Strategy Implementation
From top-tier content to technical foundations, we design full-funnel strategies tailored to ROI. Our team of SEO content strategists, editors, and writers has decades of experience and a passion for search and valuable content.
AI Search Performance Reporting
We’re obsessed with data. Our proprietary AEO Performance Reporting System tracks your AI-driven visibility in real time so you always know where you stand.
➜ It monitors mentions, link placements, and LLM optimization so you can see exactly how your content creation process is performing across AI platforms.
Audit, Analyze, Act
We don’t sprinkle schema markup on your site and call it a day. Our website audit service looks at your current visibility in AI results. Then we analyze high-impact opportunities and implement targeted optimizations with one goal: Performance that drives leads and monthly recurring revenue (MRR).
Every search campaign is tailored to your specific brand and long-term goals.
Dual Benefits
Our strategies boost visibility in AI-driven search and improve your traditional SEO rankings.
Expect higher engagement, more direct traffic, and stronger keyword positions, because we don’t silo results.
Future-Proof Approach
We stay ahead of the curve on every LLM trend, update, and capability.
While other SEOs are reacting, we’re already testing what’s next to keep your brand visible wherever people (and bots) search.
We created our dedicated AEO offering to help your business show up in AI-generated answers, assistant-style queries, and source citations. When your customers are searching in ChatGPT, Perplexity, or other tools, we’ll position your brand to be the one they discover first.
When to choose uSERP
uSERP is the right fit for you if:
- You’re done guessing and need a partner who combines proprietary AI workflows with expert strategy, technical SEO, and world-class link building.
- You need clear reporting, fast execution, and a strategy aligned with how modern algorithms work (think SGE, entities, and semantic SEO).
- You want an AI SEO partner that’s already trusted by top-tier names like monday.com, ActiveCampaign, and Hotjar.
- You’re a growth-stage or enterprise brand ready to scale organic traffic and conversion rates with authority, not fluff.
- You care about brand-safe, white-hat strategies that tie directly to revenue, not just rankings.
Nodding your head, yes?
➜ Book a free Generative AI SEO consultation now.
2. iPullRank
iPullRank is an SEO and content strategy agency led by Michael King, a well-known name in the SEO world.
iPullRank calls its GEO service “relevance engineering.” It’s a blend of AI, content strategy, digital PR, and UX to increase visibility in ChatGPT, Google’s AI Overviews, and AI Mode. Services include traditional SEO, content analysis, AI SEO, and technical SEO.
3. Spicy Margarita SEO
Spicy Margarita is a boutique SEO agency that specializes in brand storytelling, revenue-driven content, and generative engine optimization (GEO).
Their AI SEO strategies focus on getting your brand recommended when buyers are researching products and services.
They work to secure mentions in trusted sources and create content that answers real questions people ask AI tools. They also make sure AI presents your brand accurately, to better shape how your story is told.
4. Omniscient Digital
Omniscient Digital helps B2B SaaS brands increase visibility in AI-generated search results through its GEO service.
The full-service agency focuses on making content source-worthy for large language models like ChatGPT and Perplexity by emphasizing original insights, expert-driven perspectives, and clean, structured formatting.
Their strategy blends on-page optimization, citation engineering, and brand/entity optimization.
5. NoGood
NoGood helps brands create AI-search friendly content and improve website technical elements, like site speed and structured data, to help AI better understand and rank sites.
The team uses a tool called Goodie to monitor AI search performance and adjust strategies accordingly. Their approach combines content, technical SEO, and ongoing tracking to improve visibility in AI search results.
Wrap up
Generative AI tools like ChatGPT, Claude, and Perplexity are becoming one of the go-to places people start their searches. If your business isn’t showing up in their generated answers, your competitors will.
That’s why you need an experienced AI SEO agency. A trusted team to make sure your business gets cited, recommended, and discovered wherever people ask questions.
The best agencies offer clear reporting, proven results, and a blend of content, links, and tech, like uSERP. They also help you get ranked in traditional SEO and in AI SEO.
➜ Looking for a trusted GEO partner that can prove MRR and fill in your content gaps? We’re glad to be of service. 😀
Book your free Generative AI SEO consultation now.
AI SEO Agency FAQs
1. What does an AI SEO agency do?
An AI SEO agency uses data to plan, create, and optimize content. It integrates AI into keyword topic clustering, content briefs, internal linking, and performance tracking to improve search visibility. It also helps brands get mentioned in AI search results.
2. Is AI really effective for SEO?
Yes, when applied correctly, AI is effective for SEO. It accelerates data analysis, identifies entity gaps, predicts rankings, and automates optimization tasks. But it must be paired with human review, subject-matter experts, and an EEAT-focused strategy.
3. How do I choose the best AI SEO agency?
Look for proof of proprietary AI workflows, entity-based strategies, transparent reporting, and human QA layers. Also, try to find measurable case studies tied to SGE or multi-channel wins.
Need an AI agency now? Book a free Generative AI SEO consultation with uSERP.
4. Can AI replace human SEO experts?
No. AI-driven solutions can surface insights and automate tasks. But you need human expertise to validate accuracy, craft authoritative content, and adapt strategies to brand goals.
5. What’s the cost of hiring an AI SEO agency?
Costs vary and may be generally higher than traditional agencies because of custom tech stacks. Expect anywhere from mid-four figures per month for basic campaigns to six figures for enterprise-level AI‑driven strategies.
6. What’s the difference between GEO and traditional SEO?
Traditional SEO focuses on ranking in Google search results with content optimization. GEO (Generative Engine Optimization) focuses on getting visibility in AI-generated answers across tools like ChatGPT, Claude, and Perplexity.
It requires different strategies, like entity optimization, citation building, and prompt analysis, to get mentioned or recommended by large language models.
7. How long does it take to see results from AI SEO services?
Generative search optimization services can show early signals (like citations or mentions in AI tools) within one to two months. But full results typically build over three to six months.
Like traditional SEO, compounding visibility and rankings happen over time. (With the added benefit that AI citations can scale faster once they start.) Make sure to hire a trusted GEO agency, like uSERP, for support.
8. Do AI SEO agencies help with traditional search rankings too?
Yes. The best AI SEO agencies merge GEO with classic SEO practices. This means your brand appears in AI search engines and improves its traditional Google rankings.
Soon, SEO will take over all marketing channels, as we’re already seeing on Instagram.
9. Is AI SEO only relevant for B2B companies?
Not at all. AI SEO works for B2B, B2C, DTC, SaaS, ecommerce, and service-based businesses.
If your audience is using ChatGPT or other AI assistants to find recommendations or research purchases, GEO should be on your radar.
10. What makes uSERP different from other AI SEO agencies?
uSERP combines GEO with a proven track record in technical SEO, content marketing, and white-hat link building.
(You can read our case studies and testimonials here.)
TL;DR: We’ve built proprietary workflows that target what LLMs cite, not just what Google ranks. And our performance reporting shows exactly how you’re gaining visibility across AI platforms, so you’re not guessing based on mere traffic spikes.
Ready to hire a trusted GEO agency? Book a free intro call with uSERP now.