Content Creation

121 Blogging Statistics for 2020

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Look, we get it.

It sucks searching for blogging statistics and data when you’re writing your next hit content marketing piece.

And you need some statistics to back up those otherwise erroneous claims about the value of blogging for business.

Everything from headline tips to repurposing blog content and copywriting techniques has a data-point that you can use to add value to your next blog post.

But finding the perfect blogging stat can be tedious and time-consuming.

As a content marketing agency that produces over 300+ articles/month, we know a thing or two about what works and what doesn’t.

That’s why we’ve compiled and updated a list of 121 blogging statistics in 2020 for you to use in your next blog post.

Blogging statistics and trends in 2020

1. The average blog post length is 1,050 words (Source: Orbit Media)

2. The average word count of content that ranks at the top of Google’s search engine results is between 1,140-1285 words (Source: SearchMetrics)

3. On average, only 18% of companies’ blog posts are over 750 words (Source: Curata)

4. Longer, in-depth blog posts generate 9x more success in lead generation than short ones (Source: Curata)

5. Each business blogging post takes on average 3 hours 16 minutes per piece to complete (Source: OrbitMedia)

6. The median average time spent reading an article is 37 seconds (Source: NewsCred)

7. Marketers who prioritize business blogging efforts are 13x more likely to see positive ROI (Source: HubSpot)

8. Companies that publish 16+ blog posts per month to their business blog get nearly 3.5x more organic traffic than those that publish 0-4 monthly (Source: HubSpot)

9. Companies that publish 16+ blog posts per month generated 4.5x more leads than companies publishing 0-4 monthly. (Source: HubSpot)

10. People will tend to read blogs with titles between 6-13 words. These blogs get the most consistent amount of traffic and hits (Source: HubSpot)

11. On average, companies with blogs produce 67% more leads per month than those without (Source: TheContentPanel)

12. 43% of readers skim blog posts (Source: HubSpot)

13. 36% of people prefer list-based headlines (Source: ConversionXL)

14. Odd numbered listicle headlines outperform even ones by 20% (Source: CMI)

15. Including a colon or hyphen in your title can result in a 9% improvement (Source: CMI)

16. The “How-To” headline is a close cousin to the listicle, which is the third most popular headline preference at around 17% (Source: ConversionXL)

17. 60% of consumers feel engaged/positive with a brand or business after reading custom content on their blog (Source: ContentPlus)

18. Blogging is responsible for 434% more indexed pages and 97% more indexed inbound links (Source: DemandMetric)

19. 47% of B2B buyers read 3-5 blog posts or content pieces prior to talking with a salesperson (Source: DemandGenReport)

20. 55% of bloggers report checking analytics and social statistics very often (Source: OrbitMedia)

21. The top 3 blogging success metrics today are page views, shares/likes, and time spent on page (Source: Curata)

22. 1 in 10 blog posts are “compounding”, meaning that organic search steadily increases their traffic over time and improve lead generation (Source: HubSpot)

23. 1 compounding blog post generates as much traffic as 6 regular posts combined (Source: HubSpot)

24. Compounding blog posts generate 38% of all blog traffic (Source: HubSpot)

25. 29% of leading marketing professionals reuse and repurpose blog content for their business (Source: Curata)

26. 64% of B2B marketers outsource blog copywriting (Source: TopRank)

27. Top content marketing leaders (B2C & B2B) outsource 24% of their blog post writing as part of their inbound marketing strategy (Source: Curata)

28. 25% of marketers don’t outsource any content marketing creation (Source: MarketingBuddy)

29. Writing content is the most commonly outsourced content marketing activity (Source: MarketingBuddy)

30. 57% of business bloggers outsourced blog posts from contributed or guest blogging posts (Source: Curata)

31. 81% of marketers plan to increase use of original written content (or a guest post) for blog posts (Source: Social Media Examiner)

32. 52% of bloggers do not use a formal editor (Source: OrbitMedia)

33. 69% of companies use an editorial calendar for blog posts (Source: Curata)

34. 69% of marketers say they plan to increase their blogging frequency in 2016-17 (Source: Social Media Examiner)

35. 60% of all marketers believe blog creation to be their top inbound marketing strategy for lead generation (Source: State of Inbound)

36. 59% of B2B marketers consider blogs the most valuable channel to increase their audience (Source: DemandMetric)

37. 76% of B2B marketers blog often, and 73% publish case studies often (Source: Content Marketing Institute)

38. 82% of marketers who blog consistently see positive ROI from inbound links and increased rankings in search engines (Source: State of Inbound)

39. 82% of marketers curate blog content (Source: IMN)

40. 16% of marketers curate content daily, 48% curate at least once a week (Source: Curata)

41. Over 50% of marketers that curate content say it has increased brand visibility, thought leadership, SEO and organic traffic (Source: Curata)

42. 41% of marketers that curate content say it has increased the quality of their lead generation (Source: Curata)

43. Headline changes have the power to provide a 10% increase in clicks from internet users (Source: MarketingExperiments)

44. Editing down your headline or title to eight words can result in a 21% CTR increase (Source: CMI)

45. Negative messaging can result in a 63% click through rate lift over more positive ones (Source: OutBrain)

46. 44% of marketers say producing quality blog content is their biggest challenge (Source: Inc)

47. Nearly 60% of marketers reuse blog content 2-5 times (Source: OzContent)

48. 24.5% of blogger report getting “strong results” from their blogs (Source: OrbitMedia)

Content Marketing Statistics

Content Marketing Statistics

49. Content marketing costs 62% less than traditional marketing endeavors yet generates 3x the amount of leads (Source: DemandMetric)

50. 74.2% of companies say content marketing increased their lead quality and quantity (Source: Curata)

51. The median annual spend on content marketing in 2015 was 1.75 million for large companies (Source: Content Marketing Institute)

52. Content marketing will be a 300 billion dollar industry by 2019 (Source: MarketingProfs)

53. There are over 2 million blog posts published daily (Source: MarketingProfs)

54. 93% of B2B marketers use content marketing (Source: CMI + MarketingProfs)

55. B2B marketers spend 39% of their budget on content marketing rather than ranking in search engines (Source: TopRank)

56. 61% of the most effective B2B content marketing professionals meet with their content teams daily or weekly (Source: CMI)

57. Companies that implement content marketing strategies see 6x higher conversion rates than those who don’t (Source: CMI)

Take MasterClass, for example, where people are willing to pay an annual membership fee for its high quality content.

58. Content marketing produces 3x the amount of leads as traditional marketing (Source: Marketeer)

59. Companies that put their primary focus on content marketing generate more than 5x more conversions than those that just focus on ranking in search engines (Source: Kapost)

60. 28% of marketers have reduced their advertising spend to allocate more funds towards content marketing rather than search engines (Source: Gartner

61. 70% of B2B marketers plan to create more content in 2018 as compared to 2016 (Source: CMI)

62. 78% of Chief Marketing Officers believe that custom content is the future of marketing (Souce: Demand Metric)

63. 73% of organizations have someone in place to oversee their content marketing strategy (Source: CMI + Marketing Profs)

64. 86% of very effective organizations have a head of content strategy (Source: CMI + Marketing Profs)

65. 48% of small companies have a documented content marketing strategy, whereas 41% of larger organizations have one (Source: CMI + Marketingprofs)

66. 69% of marketing professionals say content marketing is superior to direct mail and PR (Source: Writtent)

67. 76% of B2B marketers prioritize delivering high-quality content creation over quantity (Source: MarketingProfs)

68. 71% of B2B companies consider how their content impacts the user experience (Source: MarketingProfs)

69. Nearly 49% of marketers are trying to align content marketing with the buyer’s journey (Source: Contently)

70. The top three content marketing strategy objectives are: sales/leads, engage with customers, brand awareness (Source: Curata)

71. 90% of consumers believe that companies producing custom content are interested in building long-term relationships with them (Source: TMG)

72. Year-to-year growth in new site traffic is 7.8 times higher for content marketing thought leaders than it is followers (Source: Kapost)

73. 30% of marketers feel they are able to measure content marketing’s impact on the bottom of the funnel (Source: Curata)

74. 50% of people will leave if your website doesn’t load in under 3 seconds (Source: MontParnas)

How marketers use social media with content marketing

How Marketers Use Social Media with Content Marketing

75. The most common content marketing sharing platform is social media sites like Facebook and LinkedIn, used by 87% of content marketers (Source: CMI & Marketing Profs)

76. B2B marketers use an average of 5 social media platforms to share content (Source: DemandMetric)

77. 91% of B2B marketers use Linkedin to share content (Source: TopRank)

78. 73% of B2B marketers use Youtube to share content (Source: TopRank)

79. There are billions of content pieces shared daily on Snapchat (Source: Yahoo Finance)

80. 81% of marketers found that organic traffic increases rose with just 6 hours a week spent on social media marketing (Source: Social Media Examiner)

81. Emailing content marketing pieces generates a 38x return for every 1$ spent (Source: Campaign Monitor)

82. Email marketing with personalized subject lines are 26% more likely to be opened (Source: Experian

83. Whitepapers, infographics, and webinars are the top content pieces shared by B2B buyers (Source: DemandGen)

Most popular blogging and content marketing tactics

Most Popular Blogging Facts / Content Marketing Tactics

84. B2B marketers use an average of 13 different content marketing tactics including email marketing, social media sharing, QR code marketing, inbound link building, etc (Source: TopRank)

85. The demand and use of infographics has increased 800% in the last year. Images are now a big piece of Google’s search results (Source: Unbounce)

86. Infographics and downloadable plugins are shared 3x more on social media than any other content type (Source: MassPlanner)

87. B2C marketers use infographics more than any other content marketing strategy (Source: Content Marketing Institute)

88. 53% of content marketers use interactive content. For example, omni-channel content that transcends platforms. (Source: Content Marketing Institute)

89. 69% of marketing professionals say their video marketing budget is increasing, for both direct to consumer marketing and in-house video conferencing. (Source: Ascend2)

90. 46% of marketers say photography is critical to their content marketing strategy (Source: MarketingProfs)

91. 71% of marketers say visual assets are a part of their content marketing strategy (Source: Social Media Examiner)

92. Using people in real photos (instead of stock ones) can result in a 35% conversion increase (Source: Marketing Experiments

93. Mobile video advertising spending already hit $2.62 billion last year – which is expected to be around 72% of total digital ad spend by 2019 (Source: eMarketer)

94. 56% of marketers use content marketing software to manage their workflow and distribution as part of their marketing strategy (Source: Curata)

95. 95% of B2B buyers consider vendor-related content as trustworthy (Source: DemandGen)

96. There are now 198 million internet users with active adblock around the world (Source: PageFair)

97. 86% of consumers today are banner / ad blind (Source: Adotas)

98. 70% of consumers prefer learning about a business through custom content found on search engines than through paid advertisements on sites like Facebook or Google (Source: ContentPlus)

99. 78% of consumers trust your brand if you create more customized content (Source: KDM)

100. 70% of B2B marketing professionals say in-person events and conferences are effective (Source: TopRank)

101. About 54% of consumers want to see more type of video content alongside blog articles.

102. 48% of those who incorporate email signatures into their marketing strategies use HTML email sign-offs to drive traffic to their websites and recently published content (Source: Newoldstamp)

Guest Blogging

103. 57% of B2B marketers say they struggle with producing content consistently (Source: KoMarketing)

104. 60% of bloggers write 1-5 guest posts per month (Source: OptinMonster)

105. 76% of editors publish 1-10 guest posts per week (Source: Red Website Design)

106. 23.84% of readers say that bad content destroys a blog’s credibility (Source: Social Marketing Writing

107. More editors accept guest blog articles that offer “expert insights and fresh ideas” (Source: ImpactBND)

108. 79% of editors say that guest posts they receive are too promotional (Source: ImpactBND)

109. 56% of editors say that content they receive isn’t a fit for their blog readers (Source: Red Website Design)

110. 93% of editors use page views to measure the success of guest posts (Source: Red Website Design)

111. 71% of editors say that editing is the most time-consuming step when publishing new content (Source: ImpactBND)

112. 68.52% of readers say that blogs add credibility to a website. (Source: KoMarketing)

113. Guest content is higher in demand in the summer months (Source: OptinMonster)

114. List posts get 218% more shares on social media than other content types (Source: Backlinko)

115. Longer blog posts attract more backlinks on average than shorter blog posts (Source: Backlinko)

116. 56% of guest bloggers say they publish guest content for multiple sites (Source: ReferralRock)

117. 87% of guest bloggers say they come up with content ideas (Source: ReferralRock)

118. 84% of guest bloggers say they do the outreach (Source: ReferralRock)

119. 3% of bloggers write over 100 guest posts per month (Source: ReferralRock)

120. 6% of bloggers publish guest posts as the main part of their inbound marketing efforts (Source: Quoracreative)

121. Bloggers who have a formal editing process reported strong results with their content marketing (Source: Orbit Media


Your next content marketing ‘home run’ needs to be… well, literally a home run.

And you can’t do that without some blogging statistic or factual data to back up those claims and convince people that what you’re saying matters, and you know what the heck you’re talking about.

Whether you’re a B2B marketer or B2C marketer, throw in some of these latest blogging statistics from 2020 to create a more engaging piece that your target audience will love.

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