Methodology

Systemize successful content.

Hundreds of client engagements have shown us how to plan, create, and deliver brand-building content that performs everywhere.

Methodology Overview

We created this methodology after helping hundreds of brands fix the same recurring problems, patterns, and bottlenecks.

Acquisition Alignment

Align SEO/GEO & content strategy with your brand and product positioning.

  • 1. Product Positioning: Ensure differentiated messaging by formalizing the unique way you solve your customer’s problems better and faster and more efficiently than any other alternatives.
  • 2. Why Buyer’s Buy: Go beyond personas to understand how & why customers actually buy, then re-create their customer journey to align it with an SEO, GEO, and content strategy that generates buyers.
  • 3. Brand + SEO KPIs: Use my Four Stages of Growth to understand how to get your brand and marketing KPIs in sync with a realistic ROI timeline that balances both short and long-term results.
  • 4. Role Specialization: Discover how to get stakeholder buy-in exactly where they’re needed to succeed, as well as filling skill gaps or resolving bandwidth issues to enable a high-growth program.

Scalable SEO/GEO

Generate thousands of potential keyword and topic ideas based on your customers and competitive landscape, and then ruthlessly prioritize them to produce predictable ROI.

  • 5. Category Leadership: To compete with the best, you need to become the best. Here’s how to generate thousands of relevant, category leading keywords and topics that you’ll soon dominate.
  • 6. Planning Predictor: Our proprietary process that helps you predict future SEO & GEO success before you even start. Discover how to get the best bang-for-your buck with our framework.
  • 7. SERP Prompt/Intersection: How to “read the tea leaves” for each Search Engine Result Page (SERP) and prompt to understand exactly how to structure and execute content that will outrank everyone else.
  • 8. Resource Allocation: In-house writers? Freelancers? Agencies or AI? We’ll show you the best way to balance the pros and cons of each to drive output & performance (without squandering budget).

Operationalize Editorial

Go beyond personas to understand how & why customers actually buy, then re-create their customer journey to align it with an SEO/GEO and content strategy that generates buyers.

  • 9. Standardization: Define a content feedback process that allows for both accuracy and efficiency. Then, turn haphazard content creation into a well-oiled production machine.
  • 10. Quality Checklists: Transform subjective, gray-area intangibles like “voice and tone” into objective, black-and-white, easy-to-delegate training resources your team will love.
  • 11. Parallel Processes: Drive down unit costs and 10x output through establishing recurring batch and parallel processes – getting teams of specialists to work weeks and months ahead of each other.
  • 12. Measurement Systems: Finally figure out how to monitor leading indicators that help your team predict future success and justify your efforts before lagging indicators like traffic or leads kick in.

Take it from our clients

Within a short period of time from 6-12 months, we were able to build a large repository of pretty strong quality articles. We now have several hundred articles made from Codeless. I think they overall have a really efficient engine on content production.
Gary Yin
Head of Growth at Motion
We are super happy with the content we’ve received from Codeless. If you need content in the SaaS space, I’d recommend Codeless because of their content quality, diligence, and professionalism.
Devesh Kumar
Program Director of Freshworks
Codeless improved rankings and increased our organic traffic from blog posts and content optimization work. They integrated with our project management tools for a smooth workflow and delivered outlines and drafts on time and incorporated our feedback seamlessly.
Anonymous
SEO Content Manager at Miro
The content marketing world is noisy, and anything but the best will get you ignored. It’s nearly impossible to find external resources that can consistently create ‘the best’ content, but Codeless has nailed it! Extremely happy with their work.
Len Markidan
CMO of Podia
The number one biggest benefit of Codeless for monday.com is that they are able to help us (as a hypergrowth company) scale very quickly. They were able to become experts in every single category that we asked them to write in. The results have been amazing.
Zoe Dayan
Content Manager, monday.com
We’ve gone from an unknown brand in the space to one that is thought of as a market leader. We’ve seen our site traffic increase from nothing to 70,000 organic visitors per month in 16 months. There were a lot of challenges when it came to creating a content strategy from scratch at EarlyBird. One of the biggest ones was resources.
Caleb Frankel
COO and Co-Founder of EarlyBird

3 easy, flexible ways to get instant answers

Roadmap Audit

Week 1
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Coaching

Week 2
We can oversee your team’s implementation, providing the analysis, feedback, and recommendations to help them deliver more results, faster.
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Consulting

Weeks 3-4
We will work in the trenches alongside you, doing the hands-on work needed to unblock your team, adding extra horsepower to scale-up your existing people and processes.
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