Over 82% of marketers use content marketing to attract clients to their businesses.
Furthermore, 50% of them say they use keyword rankings and organic traffic to measure the success of their SEO and content marketing strategies.
There is, however, a knowledge gap among many marketers that makes SEO a challenge.
This educational opportunity is precisely what Ryte sets out to address with its SEO tools: Don’t just show the what. Teach the why.
With more than 1,000,000 users worldwide, this Munich-based company is on track to be one of the fastest-growing technology companies in Europe, and it’s easy to see why.
In this article, we’ll give you a full Ryte review. We’ll discuss the pros and cons of the Ryte platform so you can decide if it’s the right SEO analysis tool for you.
When looking for a toolbox to help optimize your website and SEO, Ryte is an excellent option for enterprises and agencies. It’s a great all-in-one solution for companies with large websites looking to create flawless user experiences.
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Pros of the Ryte SEO Analysis Suite
We’ll start out by taking a look at the pros of this tool.
Before even diving into the myriad of tools Ryte provides, let’s look at the basic free resources you can find on their site.
With the Ryte Wiki, marketing professionals can discover a goldmine of curated resources to help explain and expand upon terminology knowledge.
Who doesn’t love a good lexicon refresher?
Who doesn’t love a good lexicon refresher?
The Ryte Wiki is a searchable database of all things digital marketing. From online marketing to usability, Social Media to SEO, the Wiki acts as an encyclopedia for the digital marketer.
Next, browse through ebooks, case studies, and white papers to improve website search performance and gather crucial statistical information.
Finally, stay current on ever-changing SEO trends with Ryte’s Magazines and Newsletters. They provide great tidbits of knowledge to keep you ahead of your competition.
All-in-one SEO and website management tool
Right out of the gate, Ryte features a variety of tools to help websites perform better and improve their SERP ranking. These include:
- Quality assurance
- Web performance
All of these features work together to help you optimize your website and SEO for better results.
With the SEO feature, you have your very own virtual SEO doctor and auditor.
Their technology uses a high-performance crawler that helps you track blog KPIs and organic performance. If any technical issues occur on your most important pages, the tool gives you smart insights to fix them. This includes insights into your website’s health with scores and visuals that demonstrate resolved tasks and new issues.
Sort of like a doctor’s check-up.
This way, you can minimize your website’s issues and maximize its traffic. You’ll also be able to make well-informed decisions to help you achieve higher rankings and more clicks.
Ryte also offers an added product — BotLogs — which monitors the bots that visit your site. This is outside the main SEO platform, so we won’t go into details, but you can read more about it on their website.
Its content Quality Assurance feature ensures that your site’s key assets are free of mistakes to create better first impressions and user experiences. This includes broken content, unclear page titles, and irrelevant redirects. As a result, you can keep your website visitors happy and engaged during each visit.
The Web Performance and Sustainability features help you locate unneeded files and scripts, perform mobile analysis, and more. They help you identify heavy assets such as images and JS that may be influencing your site’s speed.
A loading speed of no more than three seconds is desired. In fact, 85.7% of business professionals see a loading speed of 1–3 seconds as acceptable. Longer loading times could cause users to bounce.
The company’s Accessibility feature helps you make your site accessible to all users, regardless of location, ability, or device.
The days when websites mainly had to be accessible to desktops are long gone since nearly 60% of web traffic came from mobile devices in 2022. With the help of this tool, you can reduce mobile bounce rates, improve content structure and readability, and much more.
Lastly, its Compliance feature helps you remain GDPR-compliant by guaranteeing that users can opt-in to have their data tracked by third parties. The tool will help you locate tracking scripts that show before users give their consent, replace outdated policies, and more.
Video webinars and walkthroughs
One very interesting area is Ryte’s use of video webinars and walkthroughs.
Their webinars cover various topics, including a complete product tour of the Ryte platform, step-by-step instructions on how to set up your first project, a walkthrough of how Ryte uses Content Success to optimize their articles, and other helpful topics.
This is extremely useful to Ryte clients and those thinking of using the tool for their content marketing efforts.
It’s our nature to “lean in” when we see a human speaking, putting us in a more trusting frame of mind. Having an actual employee walk through these topics via webinar helps aid comprehension and product connectedness.
While the information provided in these webinars is great, the only drawback is that some webinar recordings require your contact information.
Thus, you’ll have to keep giving your information for nearly every webinar recording you want to watch.
Easy demo scheduling
Interested and not sure exactly of your next step? No worries!
Ryte makes it easy to schedule a one-on-one walkthrough with a live customer service agent.
To book a demo, you’ll need to fill out a form with your details, including your name, email, domain, website type (i.e., eCommerce), etc.
From there, someone on Ryte’s team will contact you to confirm a time and date for your demo.
The demo takes just 15 minutes of your time. Inside, you’ll get an introduction to the platform and discover how it can help your website grow through expert advice and insights.
This way, you can determine whether the platform is right for you before you decide to invest in it.
Good customer service
The company offers exceptional customer service.
After sending them an email asking about the free trial, someone from their team got back to us within 15 minutes.
The team is also extremely friendly — offering to help with any questions you may have about the platform and its features.
The final pro of the Ryte platform is that it’s cloud-based.
In today’s work environment, this makes it easy to access from multiple devices — no matter where you’re working.
Cloud-based software also allows faster processing and less hard drive space being taken up by all those pesky files.
Let’s be honest, do you really need another icon on your desktop?
Cons of the Ryte platform
No tool is perfect. Here are some drawbacks we’ve found after a thorough examination of Ryte.
Almost too much information
Providing a lot of information doesn’t seem like a con, at first glance. However, for a busy marketing professional, as we all know, your time is precious.
With various features included in the platform, a multitude of free resources, plus trying to make sense of some of the feedback they provide, it begs the question:
Is it just too much information?
While definitely thorough, the amount of data available can be almost overwhelming.
Currently, you aren’t able to purchase any of the tools on their own. They all come with the package. Thus, sifting through which areas of the platform are necessary and which can be set aside takes quite a bit of time.
There’s just such a wealth of information it’s hard to know where to begin.
Need to get a custom quote
The company creates custom pricing plans for its customers. This means you need to ask for a quote.
While custom pricing isn’t necessarily a bad thing, it can be extremely annoying to reach out to the company’s team before knowing what you can expect to pay.
Knowing a price range can help you determine whether the tool is in your budget or completely out of the question.
Ryte plans and pricing
Ryte has two packages: Enterprise and Partner.
As mentioned above, the company doesn’t indicate what these plans cost since the customer’s needs determine pricing. But it does cover what’s included in each package to give you an idea of which plan suits your needs best.
Ryte’s Enterprise plan is ideal for enterprises that want to create a flawless user experience for large websites.
What do we mean by large? This package includes unlimited domains and users, access to all of the platform’s premium features and APIs, and customized crawling and session budgets.
It also includes a dedicated success manager, individual user onboarding to help team members use the tool efficiently, quarterly business reviews, and more.
Ryte’s Partner plan is great for agencies. With this package, agencies get to provide their customers with industry-leading services.
The Partner package includes monthly crawling sessions from 1,000,000 to 5,000,000 URLs, unlimited domains and users, support with developing companies’ offerings, and automated website audits.
It also includes a dedicated customer service manager, regular product training, quarterly business reviews, and more.
Though the company doesn’t offer a free plan, you can sign up for its 10-day free trial, which includes all of the tool’s features. A bonus is that you don’t need to enter your credit card information to sign up.
Do we recommend Ryte?
When looking for a toolbox to help optimize your SEO and website, Ryte has the right products for any step of the process.
While this app won’t allow you to export to WordPress in 1-click, Wordable will allow you to seamlessly export from Google Docs to WordPress. It won’t only clean and properly format your HTML, but also compress images, automatically set featured images, create a table of contents, and lots more.
The overall platform is clean and thorough. While it may take a bit of time to comprehend all of the data being presented, the product does give you the opportunity to better your content in multiple areas.
Our main takeaway from the Ryte Platform is that it leaves the user with a wealth of knowledge about why changes are made.
This educational aspect of the program is the main selling point.
It allows marketers to not only develop better content but develop better digital marketing skills as well.