Proof-of-Concept (PoC) Plan

A Complete PoC in Only 4 Weeks

New content clients can start with a rapid-fire process to prove our work.

How PoC Plans Work

You will get a sample of what we can do, in the quickest way possible.

Without the risk of jumping straight into any long-term engagement or contract.

We will expedite drafts-in-hand, avoiding shortcuts that typically set “test articles” up to fail.

You’ll also receive SOPs and resources to create a foundation for scaling quality content.

By the end of one month, you’ll get a complete proof of concept to experience our work.

Then, it’s just an easy decision to continue working together or not.

Here’s a sample of the content engines we’ve put behind the web’s fastest growing brands:

Methodology Overview

Our PoC Plans will give you a sample of our predictable, proven methodology to show you exactly how we’d fuel your growth by scaling quality content during a long-term partnership.

Acquisition Alignment

1. Product Positioning: Ensure differentiated messaging by formalizing the unique way you solve your customer’s problems better and faster and more efficiently than any other alternatives.

2. Why Buyer’s Buy: Go beyond personas to understand how & why customers actually buy, then re-create their customer journey to align it with an SEO & content strategy that generates buyers.

3. Brand + SEO KPIs: Use our Four Stages of Growth to understand how to get your brand and marketing KPIs in sync with a realistic ROI timeline that balances both short and long-term results.

4. Role Specialization: Discover how to get stakeholder buy-in exactly where they’re needed to succeed, as well as filling skill gaps or resolving bandwidth issues to enable a high-growth program.

Scalable SEO

5. Category Leadership: To compete with the best, you need to become the best. Here’s how to generate thousands of relevant, category leading keywords and topics that you’ll soon dominate.

6. Planning Predictor: Our proprietary process that helps you predict future SEO success before you even start. Discover how to get the best bang-for-your-SEO buck with our framework.

7. SERP Intersection: How to “read the tea leaves” for each Search Engine Result Page (SERP) to understand exactly how to structure and execute content that will outrank everyone else.

8. Resource Allocation: In-house writers? Freelancers? Agencies or AI? We’ll show you the best way to balance the pros and cons of each to drive output & performance (without squandering budget).

Operationalize Editorial

9. Standardization: Define a content feedback process that allows for both accuracy and efficiency. Then, turn haphazard content creation into a well-oiled production machine.

10. Quality Checklists: Transform subjective, gray-area intangibles like “voice and tone” into objective, black-and-white, easy-to-delegate training resources your team will love.

11. Parallel Processes: Drive down unit costs and 10x output through establishing recurring batch and parallel processes – getting teams of specialists to work weeks and months ahead of each other.

12. Measurement Systems: Finally figure out how to monitor leading indicators that help your team predict future success and justify your efforts before lagging indicators like traffic or leads kick in.

What other amibitious marketers have experienced

Within a short period of time from 6-12 months, we were able to build a large repository of pretty strong quality articles. We now have several hundred articles made from Codeless. I think they overall have a really efficient engine on content production.

Gary Yin, Head of Growth at Motion

We are super happy with the content we’ve received from Codeless. If you need content in the SaaS space, I’d recommend Codeless because of their content quality, diligence, and professionalism.

Devesh Kumar, Program Director of Freshworks

Codeless improved rankings and increased our organic traffic from blog posts and content optimization work. They integrated with our project management tools for a smooth workflow and delivered outlines and drafts on time and incorporated our feedback seamlessly. We were impressed by their skilled and dedicated writers.

Anonymous SEO Content Manager at Miro

The content marketing world is noisy, and anything but the best will get you ignored. It’s nearly impossible to find external resources that can consistently create ‘the best’ content, but Codeless has nailed it! Extremely happy with their work.

Len Markidan, CMO of Podia

The number one biggest benefit of Codeless for is that they are able to help us (as a hypergrowth company) scale very quickly. They were able to become experts in every single category that we asked them to write in. The results have been amazing.

Zoe Dayan, Content Manager,

We’ve gone from an unknown brand in the space to one that is thought of as a market leader. We’ve seen our site traffic increase from nothing to 70,000 organic visitors per month in 16 months. There were a lot of challenges when it came to creating a content strategy from scratch at EarlyBird. One of the biggest ones was resources.

Caleb Frankel, COO and Co-Founder of EarlyBird

Codeless helped enable us to launch a world class content program, actually driving results, without really having to take a lot of time or energy from us internally.

Sam Shepler, CEO of Testimonial Hero

A PoC Plan gets you 3 prioritized keywords, content briefs, drafts, and revisions – ASAP.

No long-term contract or commitment to start. A one-time payment of $7k for Content Only or $10k including Strategy.

Topic Selection

Week 1

We’ll kick off with a Strategy workshop to help prioritize three TOFU topics to start. Then, we’ll create detailed content briefs for approval prior to writing.

We will also run a Product Positioning workshop to build out position & outcomes maps to help guide our editorial team.

Book a call now to learn more →

Writing in Progress

Week 2

Now, it’s our turn. We’ll have our editors and writers “fast track” three drafts based on the information we’ve collected so far.

You’ll be able to see a few different writing styles, get a feel for our editorial quality, and get peace of mind before committing to any long-term plan.

Book a call now to learn more →

Feedback Loop

Weeks 3-4

The final 1-2 weeks are dedicated to closing the institutional knowledge gap your team has, that no one outside your company will at this point.

Our Feedback workshop will help revise and edit these articles, including building out editing checklists to retrain editorial teams for moving forward.

Book a call now to learn more →

Get long-term ROI.

We help you grow through expertise, strategy, and the best content on the web.